HFA Staff

The HFA staff serves members across North America from our offices in California, Texas and North Carolina.

EXECUTIVE TEAM

Sharron Bradley

Sharron Bradley
CEO
(800) 422-3778 ext. 101 — direct
Roseville, CA
Connect with Sharron: Email | LinkedIn | Twitter

 

Mary Frye

Mary Frye
Executive Vice President
(800) 422-3778 ext. 201 — direct
Dallas, TX
Connect with Mary F.: Email | LinkedIn

 

FINANCE / ACCOUNTING TEAM

Janice Carlson

Janice Carlson
Director of Accounting and Business Operations
(800) 422-3778 ext. 108 — direct
Roseville, CA
Connect with Janice: Email | LinkedIn

 

Mary Ambrosoli
Staff Accountant — Accounts Payable
(800) 422-3778 ext. 109 — direct
Roseville, CA
Connect with Mary A.: Email

 

Melody King

Melody King
Accounts Receivable
(800) 422-3778 ext. 110 — direct
Roseville, CA
Connect with Melody: Email

 

Erika Adams
Administrative Assistant
(800) 422-3778 ext. 120 — direct
Roseville, CA
Connect with Erika: Email

 

GOVERNMENT RELATIONS TEAM

Lisa Casinger

Lisa Casinger
Government Relations Liaison — HFA
Editorial Director — RetailerNOW
(800) 422-3778 ext. 305 — direct
High Point, NC
Connect with Lisa C.: Email | LinkedIn | Twitter

 

Bill Simmons

Bill Simmons
Managing Principal, Grayling
Washington, D.C.
Connect with Grayling: LinkedIn | Twitter
OUR GOV’T RELATIONS TEAM works closely with Grayling and industry/national associations & organizations to bring you the up-to-the-minute information on issues that can and will impact your business.

 

MEMBERSHIP TEAM

Each Membership Representative is listed by territory.
Territories are broken down by state on the right.

Kaprice Crawford

Kaprice Crawford
Director of Membership
(800) 422-3778 ext. 102 — direct
Roseville, CA
Connect with Kaprice: Email | LinkedIn | Twitter

 

Your HFA Membership Reps

Mike Hill

Mike Hill
Membership Representative — West
(800) 422-3778 ext. 103 — direct
Roseville, CA
Connect with Mike: Email | LinkedIn

 

Sherry Hansen

Sherry Hansen
Membership Representative — West
(800) 422-3778 ext. 104 — direct
Roseville, CA
Connect with Sherry: Email

 

Jordan Boyst

Jordan Boyst
Membership Representative — East
(800) 422-3778 ext. 301 — direct
High Point, NC
Connect with Jordan: Email | LinkedIn

 

Dianne Therry

Dianne Therry
Membership Representative — East
(800) 422-3778 ext. 302 — direct
High Point, NC
Connect with Dianne: Email | LinkedIn

 

Jana Sutherland

Jana Sutherland
Membership Representative — Southwest
(800) 422-3778 ext. 202 — direct
Dallas, TX
Connect with Jana: Email | LinkedIn
WESTERN TERRITORY
Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, Wyoming

 

EASTERN TERRITORY
Alabama, Connecticut, Delaware, Florida, Georgia, Illinois Indiana, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, Washington DC, West Virginia, Wisconsin
Canada & Puerto Rico

 

SOUTHWESTERN TERRITORY
Oklahoma & Texas
All Associate Members

 

MARKETING/COMMUNICATIONS TEAM

Dan McCann

Dan McCann
Director of Marketing and Communications
(800) 422-3778 ext. 115 — direct
Roseville, CA
Connect with Dan: Email

 

Lisa Tilley

Lisa Tilley
Creative Director
(800) 422-3778 ext. 106 — direct
Roseville, CA
Connect with Lisa: Email | LinkedIn

 

Tim Timmons

Tim Timmons
Creative Designer — HFA
Creative Director — RetailerNOW
(800) 422-3778 ext. 303 — direct
High Point, NC
Connect with Tim: Email | LinkedIn

 

Lynn Orr
Business Development — HFA & RetailerNOW
(800) 422-3778 ext. 112 — direct
Roseville, CA
Connect with Lynn: Email

 

Cassie Wardlow

Cassie Wardlow
Digital Marketing Coordinator
(800) 422-3778 ext. 106 — direct
Roseville, CA
Connect with Cassie: Email | LinkedIn

 

Lisa Casinger

Lisa Casinger
Editorial Director — RetailerNOW
Connect with Lisa C.: Email | LinkedIn | Twitter

 

Robert Bell

Robert Bell
Editor — RetailerNOW
(800) 422-3778 ext. 307 — direct
High Point, NC
Connect with Robert: Email | LinkedIn | Twitter
THE HFA MARKETING/ COMMUNICATIONS TEAM is responsible for all organizational marketing, communications and public relations efforts to enhance the Association’s position within the industry and facilitate internal and external communications.

 

RetailerNOW is a BOLD magazine for the home furnishings professional. Written for, by and about the progressive leaders in the industry to inspire those within it to think beyond traditional boundaries and expand conversations to shape a successful future.

 

EVENTS TEAM

Shelly Riley

Shelly Riley
Director of Events & Sponsorships
(800) 422-3778 ext. 114 — direct
Roseville, CA
Connect with Shelly: Email | LinkedIn
THE HFA EVENTS TEAM develops, coordinates and executes the annual Home Furnishings Networking Conference as well as all Association regional events, board and membership meetings, tradeshows, and educational events.

 

OPERATIONS TEAM

Jef Spencer

Jef Spencer
Director of Operations
(800) 422-3778 ext. 111 — direct
Roseville, CA
Connect with Jef: Email | LinkedIn

 

Cindy Gauss

Cindy Gauss
Database Manager
(800) 422-3778 ext. 304 — direct
High Point, NC
Connect with Cindy: Email

 

Sarah Gottlieb

Sarah Gottlieb
Digital Media Specialist
(916) 960-0350 ext. 107 — direct
Roseville, CA
Connect with Sarah: Email | LinkedIn
THE OPERATIONS TEAM works in the background to maintain the inner-workings and technical infrastructure of the HFA.Contact Jef regarding our Products Program, which offers products to help you run your business.