NAHFA Staff

The NAHFA staff serves members across North America from our offices in California, Texas and North Carolina.

Looking for someone specific? Jump to
Executive Team
Government Relations Team
Membership Team
Marketing & Events Team
RetailerNOW Team
Operations & Tech Team
Finance Team

Pro-tip: Click on any staff member’s name to send them an email. We’d love to hear from you!

EXECUTIVE TEAM

Sharron Bradley Mary Frye
Sharron Bradley
CEO
direct: (916) 960-0345
Roseville, CA
Mary Frye
Executive Vice President
direct: (916) 757-1161
Dallas, TX
Steele Remi
Steele
CED (Chief Executive Dog)
Roseville, CA
Steele is a very shy young man, but he’ll sit on pretty much anything. He’ll even climb on your desk if you let him.
Remi
Executive Dog-In-Training
Roseville, CA
Remi is the newest addition to the Bradley clan. She loves to steal important papers from Sharron’s desk and ransack our office trash.


GOVERNMENT RELATIONS TEAM

Lisa Casinger BillSimmons
Lisa Casinger
Government Relations Liaison
direct: (916) 757-1167
High Point, NC

Talk to Lisa C. about industry-related government relations, and any issues affecting your business. Lisa works with NAHFA’s lobbyist (pictured right) to provide members information on current and upcoming rules and regulations affecting the home furnishings industry. Check out the government relations section of our website to learn more about the issues we’re watching for our members.
Bill Simmons
Managing Principal
Grayling
Government Relations
Washington, D.C.

Bill is NAHFA’s lobbyist.

Grayling is a leading Washington, D.C. government affairs firm, and has been NAHFA’s lobbying firm of record since December 2013 (read the press release).


MEMBERSHIP TEAM

Kaprice Crawford Kaprice Crawford
Membership Team Leader
direct: (916) 960-0346
Roseville, CA
Mike Hill Mike Hill
Membership Team
direct: (916) 960-0263
Roseville, CA
Mike currently serves members in:
Alaska, Arizona, Southern California (ZIP: 900-903), Colorado, Hawaii, Idaho, Nebraska, Nevada, New Mexico, Utah
Jordan Boyst Jordan Boyst
Membership Team
direct: (916) 757-1163
High Point, NC
Jordan currently serves members in:
Northern California (ZIP: 940-960), Minnesota, Montana, North Dakota, Oregon, South Dakota, Washington, Wisconsin, Wyoming
Connecticut, Delaware, Indiana, Kentucky, Maine, Massachusetts, Michigan, New Jersey, New Hampshire, New York, Ohio, Rhode Island, Vermont
Dianne Therry Dianne Therry
Membership Team
direct: (916) 757-1164
High Point, NC
Dianne currently serves members in:
Alabama, Florida, Georgia, Louisiana, Maryland, Mississippi, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia, Washington DC, West Virginia
Jana Sutherland Jana Sutherland
Membership Team
direct: (916) 757-1162
Dallax, TX
Jana currently serves members in:
Arkansas, Illinois, Iowa, Kansas, Missouri, Oklahoma, Texas


MARKETING & EVENTS TEAM

Cindi Williams Cindi Williams, CMP
Marketing & Events Team Leader
Director of Sponsorship
Eternal Optimist
direct: (916) 960-0277
Roseville, CA
Kristyn Areson Tim Timmons
Kristyn Areson
Marketing Team
Meetings & Trade Show Coordinator
direct: (916) 757-1168
Roseville, CA
Tim Timmons
NAHFA Marketing Team – Creative
direct: (916) 757-1165
High Point, NC


RETAILERNOW TEAM

Lisa Casinger Robert Bell
Lisa Casinger
RetailerNOW Editorial Director
direct: (916) 757-1167
High Point, NC

Grammar nerd, writer, retail advocate, voracious reader, amateur gardener and movie critic. Fueled by coffee and humor. Collects penguins, quotes and dust.
Robert Bell
RetailerNOW Editor
direct: (916) 757-1169
High Point, NC

Robert is an avid writer, begrudging runner, Braves fan, salsa connoisseur (the food, not so much the dance), co-president of Riley & Kate Bell Fan Club (email for membership details.
Have a story to share?
This dynamic editorial duo would love to hear from YOU! Email member news to news@nahfa.org and/or anything else to editor@retailernowmag.com
Lisa Tilley Michelle Nygaard
Lisa Tilley
RetailerNOW Creative Director
direct: (916) 960-0349
Roseville, CA

Avid runner, skier and reader. Requires espresso, wine and mental engagement daily. Loves all things design. Collects sharpies :)
Michelle Nygaard
RetailerNOW Sales Executive
direct: (916) 757-1160
Roseville, CA

OCD health nut, ever-the-optimist, total people person. Loves traveling and camping, reading, sunbathing (with sunscreen of course!) and movies. Thrives on coffee, laughter, ice cream and lemon drops.


OPERATIONS & TECH TEAM

Jef Spencer Jef Spencer
Operations & Tech Team Leader
NAHFA Products Program Director
direct: (916) 960-0386
Roseville, CA
Sydnee Seites Cindy Gauss
Sydnee Seites
Operations & Tech Team
Web Coordinator
direct: (916) 960-0350
Roseville, CA
Cindy Gauss
Operations & Tech Team
Database Manager
direct: (916) 757-1166
High Point, NC


FINANCE TEAM

Janice Carlson Janice Carlson
Finance Team Leader
Director of Business
direct: (916) 960-0347
Roseville, CA
Melody King Nikki Rockwell
Melody King
Finance Team
Accounts Receivable
direct: (916) 960-2476
Roseville, CA
Nikki Rockwell
Finance Team
Staff Accountant
direct: (916) 960-0385
Roseville, CA