NAHFA Staff

The NAHFA staff serves members across North America from our offices in California, Texas and North Carolina.

Looking for someone specific? Jump to
Executive Team
Government Relations Team
Membership Team
Marketing & Events Team
Operations & Tech Team
Finance Team

Pro-tip: Click on any staff member’s name to send them an email. We’d love to hear from you!


Executive Team
Sharron Bradley Mary Frye
Sharron Bradley
CEO
direct: (916) 960-0345
Roseville, CA
Mary Frye
Executive Vice President
direct: (916) 757-1161
Dallas, TX
Steele Remi
Steele
CED (Chief Executive Dog)
Roseville, CA
Steele is a very shy young man, but he’ll sit on pretty much anything. He’ll even climb on your desk if you let him.
Remi
Executive Dog-In-Training
Roseville, CA
Remi is the newest addition to the Bradley clan. She loves to steal important papers from Sharron’s desk and ransack our office trash.


Government Relations Team
Lisa Casinger BillSimmons
Lisa Casinger
Government Relations Liaison
RetailerNOW Editorial Director
direct: (916) 757-1167
High Point, NC

Talk to Lisa C. about industry-related government relations, and any issues affecting your business.

Have a story to share? As editorial director for RetailerNOW, Lisa C. loves hearing from our members. Email her your store news at news@nahfa.org.

Bill Simmons
Managing Principal
Grayling
Government Relations
Washington, D.C.

Bill is NAHFA’s lobbyist.

Grayling is a leading Washington, D.C. government affairs firm, and has been NAHFA’s lobbying firm of record since December 2013 (read the press release).


Membership Team
Kaprice Crawford Kaprice Crawford
Membership Team Leader
direct: (916) 960-0346
Roseville, CA
Mike Hill Mike Hill
Membership Team
direct: (916) 960-0263
Roseville, CA
Mike serves members in:
Alaska, Arizona, Southern California (ZIP: 900-903), Colorado, Hawaii, Idaho, Nebraska, Nevada, New Mexico, Utah
Eric Malone Eric Malone
Membership Team
direct: (916) 960-0291
Roseville, CA
Eric serves members in:
Northern California (ZIP: 940-960), Minnesota, Montana, North Dakota, Oregon, South Dakota, Washington, Wisconsin, Wyoming
Jordan Boyst Jordan Boyst
Membership Team
direct: (916) 757-1163
High Point, NC
Jordan serves members in:
Connecticut, Delaware, Indiana, Kentucky, Maine, Massachusetts, Michigan, New Jersey, New Hampshire, New York, Ohio, Rhode Island, Vermont
Dianne Therry Dianne Therry
Membership Team
direct: (916) 757-1164
High Point, NC
Dianne serves members in:
Alabama, Florida, Georgia, Louisiana, Maryland, Mississippi, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia, Washington DC, West Virginia
Jana Sutherland Jana Sutherland
Membership Team
direct: (916) 757-1162
Dallax, TX
Jana serves members in:
Arkansas, Illinois, Iowa, Kansas, Missouri, Oklahoma, Texas


Marketing & Events Team
Cindi Williams Cindi Williams, CMP
Marketing & Events Team Leader
RetailerNOW Business Development
Director of Sponsorship
Eternal Optimist
direct: (916) 960-0277
Roseville, CA
Kristyn Areson Michelle Nygaard
Kristyn Areson
Marketing Team
Meetings & Trade Show Coordinator
direct: (916) 757-1168
Roseville, CA
Michelle Nygaard
Marketing Team
RetailerNOW Sales Executive
direct: (916) 757-1160
Roseville, CA
Lisa Tilley Tim Timmons
Lisa Tilley
Marketing Team – Creative
RetailerNOW Creative Director
direct: (916) 960-0349
Roseville, CA
Tim Timmons
Marketing Team – Creative
RetailerNOW Creative
direct: (916) 757-1165
High Point, NC


Operations & Tech Team
Jef Spencer Jef Spencer
Operations & Tech Team Leader
NARSC Director
direct: (916) 960-0386
Roseville, CA
Sydnee Seites Cindy Guass
Sydnee Seites
Operations & Tech Team
Web Coordinator
direct: (916) 960-0350
Roseville, CA
Cindy Gauss
Operations & Tech Team
Database Manager
direct: (916) 757-1166
High Point, NC


Finance Team
Janice Carlson Janice Carlson
Finance Team Leader
Director of Business
direct: (916) 960-0347
Roseville, CA
Melody King Nikki Rockwell
Melody King
Finance Team
Accounts Receivable
direct: (916) 960-2476
Roseville, CA
Nikki Rockwell
Finance Team
Staff Accountant
direct: (916) 960-0385
Roseville, CA