April 11, 2013
Don’t Aim for Consistency, Aim for Cohesion
Social media’s most appealing abilities revolve around content: creating it, sharing it and engaging with it. Quality content will inspire, inform, educate or even entertain your customers (and if you’re really lucky, it does all four!). So if you’re looking to engage with your customers, to keep them coming back for more, follow the tips below to implement social media cohesion.
Establish Your Brand Voice
Brainstorm and establish your social media presence or identity before you set up a Twitter account or Facebook page.
Ask yourself the following questions to help identify your social media presence:
- Do you want it to be strictly a selling tool?
- Do you want it to build you life-long customers?
- Do you just want to have fans and followers and don’t care what comes from it?
Decide what your brand stands for and how you want to portray that organically.
Focus on Your Topic
Your audience frequently forgets the messages you push out through your social media content. However, they generally remember what you talk about most—your most popular topics and/or your subject matter of expertise.
This is why an effective online branding strategy should write, talk and share about topics related to your business and industry. Doing this will reinforce your weight as an expert on that topic or topics. That’s not to say you should never post about anything else—dynamic content is always a plus—but keep your subject matter close to your area of expertise to reinforce your image as a leader in that area.
Get to Know Your Fans
People become fans of your page for a reason. They didn’t happen to “like” your page just because they thought it looked cool. They want relevant and expert information from you. So go ahead and give them what they want! Talk about what you know. Talk about what you have been doing for the past twenty years. Show them you’re the leading voice of authority in your industry!
Don’t get caught in the overload zone. Once you fall into this trap, it’s hard to escape. Overloading your followers and friends with too many updates will annoy them and can cause them to unsubscribe.
It is important to update moderately, steadily and cohesively to help keep your brand fresh and reiterate your brand personality to the organic whole which is made up of your customers, followers and fans.
Quick-Fire Marketing is brought to you by R&A Marketing. Armed with more than 25 years of furniture retail marketing experience as a full-service traditional and digital marketing company, R&A is the industry’s premier agency for retailers in the home furnishings and appliances/electronics industries. Visit us on the web www.ramarketing.com or email us at firstname.lastname@example.org.