The Beat

Longtime mattress manufacturer, Everton Mattress, Twin Falls, Idaho, acquired several new machines in order to improve the quality of their product and improve the plant and operator efficiencies. The Everton factory recently added its fourth quilter which is a computer aided tack and jump quilter, this machine can add additional comfort layers found in the surface area of the sleep set in faster and more efficient matter. … Gates Home Furnishings, Grants Pass, Ore., participated in a rewarding opportunity by making the dreams of the McPhail’s family come true through the show Extreme Makeover: Home Edition. “It’s a once-in-a-lifetime, inspiring experience in the furniture industry,” said Gates. “It’s a chance to help a deserving family in need to receive a home that will better their lives. And it’s also the opportunity to join a very caring community as we all came together to help out one of our own.”…Fruehauf’s in Boulder, Colo., won the 2011 International Casual Furnishings Association Apollo Awards. The Apollo Award is presented to one store each year that has demonstrated retail excellence in the sales and marketing of outdoor furnishings, and must demonstrate outstanding accomplishments and commitment to customer service. When owner Mary Fruehauf found out about the win, “I was texting everyone as fast as I could to tell them the news, it was so exciting!” … Mum’s Place in Pacific Grove, Calif., is celebrating their 25th year in business! … Another store celebrating 30 years in business is Michael Alan Furnishings, Lake Havasu, Ariz. … Congratulations to all of our wonderful WHFA members! … The third annual National Home Furnishings Month held last September broke records with 15 percent more dealers participating and an 11 percent increase in consumer engagement.