Las Vegas Market Product Launch


Monday, August 1st, 2011

SEALY® TO PREVIEW NEW STEARNS & FOSTER® LINE AT MARKET

New Product Line & Campaign Elevate the Brand to the Next Level of Luxury

TRINITY, N.C. (August 1, 2011) – Sealy, Inc. (NYSE: ZZ), North America’s No. 1 mattress brand, has announced a new addition to the Stearns & Foster portfolio, which will be previewed at the Las Vegas Furniture Market in August. The Next Generation Stearns & Foster line will build upon the brand’s signature aesthetic and will offer new innovative features designed to deliver unsurpassed comfort.

The line will feature three different collections – Core, Estate, and newly added, Lux Estate – each with a unique aesthetics package that builds upon the tremendous success of the 2009 line.  Attention to detail and luxurious comfort are the pillars that drove the development of the new line.

In addition to the Next Generation Stearns & Foster innerspring line, Sealy will also showcase its new Stearns & Foster Luxury Latex line at the August market. In keeping with the luxurious craftsmanship of the brand, the latest line boasts a 100 percent latex core with an elegant, cashmere-infused fabric.

All of the new offerings showcased at Market will be supported by a new marketing campaign for Stearns & Foster, which will elevate the brand messaging in a way that’s both aspirational and speaks to the brand’s 165-year heritage.

“This new campaign truly captures the essence of what the Stearns & Foster brand is, while connecting with consumers on an emotional level,” said Jodi Allen, Chief Marketing Officer at Sealy.  “Stearns & Foster is the epitome of luxury in the mattress category and the new campaign, along side our world-class product, will bring this truth to life.”

The campaign as well as the Next Generation Stearns & Foster Innerspring and Luxury Latex lines will be displayed at the Las Vegas Market, August 1 – 5, in the Sealy Showroom.

About Sealy
Sealy is the bedding industry’s largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy, Sealy Posturepedic, Sealy Embody, Stearns & Foster, and Bassett brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

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Friday, July 29th, 2011

Ergo Bedroom Ribbon Cutting set for August 2

Las Vegas, Nevada – Specialty Sleep pioneers Michael Nermon and John Shaw are opening their latest Ergo bedding showroom at the World Market Center in Las Vegas. Ergo Bedroom is a new multi-use showroom that will be open year-round to the public and to the trade during furniture market weeks. The ribbon cutting ceremony will take place on Tuesday morning at 10 am, in Space C-184.

During the furniture market Ergo will feature products from Carpe Diem Beds of Sweden and Vi-Spring Beds from England. Representatives from the manufacturers will be there to present their products to market attendees. A recipient of Furniture Today’s Giants of Bedding honors and the Specialty Sleep Association’s Retailer of the Year, Ergo is breaking new ground on their multi-use concept. According to Michael Nermon “The Ergo Bedroom showroom establishes a new model for manufacturers to market their bedding products in a more conducive environment. The support we have received from our suppliers and the World Market Center has been tremendous. Everyone is working together to create an ideal setting that all facets of the marketplace can enjoy; suppliers, retailers, designers and consumers.”

Nermon added that “Ergo Bedroom is providing a destination for true luxury level bedding products. This is not the faux-luxury type of products that have been appearing on the US bedding scene over the past several years. These beds are the ‘real deal’ from companies that have worldwide recognition as the leading luxury brands.” Carpe Diem Beds are the more contemporary design that was designed by a Chiropractor, and they claim to be the #1 rated bed in Sweden. Vi-Spring is a century old producer of handmade beds that feature traditional methods such as side-stitching and tufting to produce a bed that carries a lifetime guarantee. Vi-Spring’s beds are featured in the finest venues around the world; most notably Harrods of London.

Ergo Bedroom’s ribbon cutting ceremony will take place on Tuesday morning at 10 am, and the showroom will be open to market attendees starting August 1st. The Ergo Bedroom showroom is located on the first floor of Building C.

Please contact Michael Nermon (michael@ergocomfort.net) at 702-272-0100 for additional information.

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Monday, July 18th, 2011

Fabrictech International Reaches Out to Consumers and Retailers with New, Powerful Interactive Website

Fabrictech International has launched a new, user-friendly, flexible and pro-active consumer and retailer-focused website to help consumers find the right mattress and pillow protection systems for their bedrooms: www.fabrictech.com.  With a focus on health and wellness, and not simply the mattress and pillows, and with the critical idea that consumers and retailers alike can indeed find the perfect mattress, pillow or box spring protectors to, “take back their bedroom”, Fabrictech has given them the tools and the options to choose their ideal protection.

Fabrictech International designs, engineers and manufactures the most clinically proven and technologically advanced mattress, pillow and box spring protectors and encasements today.  In doing so, the company has created a wide selection of increasingly protective products offering solutions to a variety of health and comfort issues that sleepers may experience.

Fabrictech’s Website Makes Choosing an Ideal Protection Package Easy

Whether a consumer is exploring the Fabrictech website for encasement product research and then planning to shop at a store, or whether intending to purchase online using the shopping cart, the new website clearly addresses each product’s potential option focusing on dust-mites, allergens, moisture (body fluids) and bedbugs.  A consumer can click on a specific category or concern and learn about the key issues, and also receive a product recommendation from Fabrictech.

The innovative company also offers consumers a “Virtual Protection Assistant” to further help shoppers (and retailers) to find the Perfect Protector for that situation. This feature leads the online customer to a series of five specific questions covering body temperature, bacteria, odors, fungi, moisture, stains, allergens, dust-mites and bedbugs. When a customer answers these questions and submits the results, with a click of a button, Fabrictech’s virtual assistant will then offer the consumer an easy to understand recommendation to address the issue(s) selected by the customer.

“Our goal with this website is not only to offer the most innovative and clinically tested ‘people protection’ products to our customers,” says company vice president of sales and marketing Sean Bergman, “but to make the shopping process simple and easy. We want our customers to have a sense of confidence and to know they have chosen the right product. We also want to help our retail partners so they can better serve their customers and increase sales and margins.”

PureCare™ The Most Advanced Wellness and Allergen Protection Systems

The fully re-engineered website also draws prominent attention and education to Fabrictech’s newest technology-driven health and wellness protection products featuring the Celliant® oxygenating system that helps reduce pain, speeds healing and allows for better sleep.  The Pure Care Advanced Antibacterial Silver Protection system is also highlighted for customers seeking proactive bacterial reduction protection.

Ease and Convenience for the Consumer and Support for Retailers

The new website removes all the mystery of product selection, and it offers a truly convenient Mix and Match section that allows consumers to create their own perfect sleep environment protection system. The site lists a variety of advanced packages, including: “Total Allergy Protection,” “Total Bedbug Protection,” and a “Total Health and Wellness”  selection.

Additionally the site gives the participant the option of clicking on a store locator within the site to direct the online shopper to the closest retailer in their area. The site is a reference for both consumer and retailer alike, and a selection guide for all who may have questions about the correct “people protection” product available, thus allowing the consumer to “Take Back Her Bedroom!”

Fabrictech International “health and wellness protectors” are used and recommended by over 12,000 physicians nationwide to shield against bed bugs, dust mites, allergens, bacteria, fungi and odors.

Fabrictech International will be showing at the Las Vegas World Market Center, August 1-5 at showroom space C1532.

For more information, retailers and consumers are invited to contact: www.fabrictech.com or please contact Sean Bergman at 973-571-0170

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