New Product Line & Campaign Elevate the Brand to the Next Level of Luxury
TRINITY, N.C. (August 1, 2011) – Sealy, Inc. (NYSE: ZZ), North America’s No. 1 mattress brand, has announced a new addition to the Stearns & Foster portfolio, which will be previewed at the Las Vegas Furniture Market in August. The Next Generation Stearns & Foster line will build upon the brand’s signature aesthetic and will offer new innovative features designed to deliver unsurpassed comfort.
The line will feature three different collections – Core, Estate, and newly added, Lux Estate – each with a unique aesthetics package that builds upon the tremendous success of the 2009 line. Attention to detail and luxurious comfort are the pillars that drove the development of the new line.
In addition to the Next Generation Stearns & Foster innerspring line, Sealy will also showcase its new Stearns & Foster Luxury Latex line at the August market. In keeping with the luxurious craftsmanship of the brand, the latest line boasts a 100 percent latex core with an elegant, cashmere-infused fabric.
All of the new offerings showcased at Market will be supported by a new marketing campaign for Stearns & Foster, which will elevate the brand messaging in a way that’s both aspirational and speaks to the brand’s 165-year heritage.
“This new campaign truly captures the essence of what the Stearns & Foster brand is, while connecting with consumers on an emotional level,” said Jodi Allen, Chief Marketing Officer at Sealy. “Stearns & Foster is the epitome of luxury in the mattress category and the new campaign, along side our world-class product, will bring this truth to life.”
The campaign as well as the Next Generation Stearns & Foster Innerspring and Luxury Latex lines will be displayed at the Las Vegas Market, August 1 – 5, in the Sealy Showroom.
Sealy is the bedding industry’s largest global manufacturer with sales of $1.2 billion in fiscal 2010. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy, Sealy Posturepedic, Sealy Embody, Stearns & Foster, and Bassett brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.