R&A Marketing


Wednesday, July 25th, 2012

Be Social with R&A Marketing—Retail Furniture Marketing Firm Introducing New Social Media Service and Contest

R&A Marketing is launching a new service titled “Just Be Sociable with R&A Marketing.” This service includes options of complete management and execution of a retailer’s Twitter, Pinterest, Facebook and Foursquare accounts. Plus, there is a reputation-monitoring tool available that helps track what the online and social world are saying about a retailer.

“We realized that the whole social media arena was growing at a faster pace than our clients could keep up with,” said Kevin Doran, Vice President and co-owner of R&A Marketing. “It’s important that we stay ahead of the game and offer the best services to our clients.”

In celebration of R&A’s new service, they are hosting a social media sweepstakes: #BeSocial. Whether they want to pin, tweet or like anyone has the opportunity to enter this sweepstakes. What is at stake? A chance to win up to $1,000 at the one place they shop at the most. Whether it is clothes, food, charity, business services, hardware or just a generic gift card, they name it and they might just win it. For every 250 people that enter, the amount of the sweepstakes giveaway gets larger.

“We wanted to show people the impact of social media,” said Doran. “Social media is about sharing stories, experiences, photos, etc., so why not have a contest where the more you share the more you could win?”

Currently, R&A Marketing manages over 100 Facebook pages for furniture retailers across the nation. Their new service, Just Be Sociable with R&A Marketing will help businesses dive into the social media world with effective, easy and fun online social networking management services. R&A Marketing knows how confusing it can get with all the social media resources out there. It’s not just enough to simply create a website, Facebook page or Twitter account and expect your fans to become paying, loyal customers. R&A can help furniture retailers manage their social media to grow their business through social media management and development.

R&A Marketing has developed easy-to-use tools for all social media outlets that will help retailers grow their business. With Just Be Sociable retailers will have the resources they need to compete in the social media world. Come see R&A Marketing in the Retailer Resource Center at “The Social Spot” C-488/496 to start you social media journey.

 

Tuesday, October 4th, 2011

R&A Marketing Revolutionizes Facebook for Retailers

Marketing Firm taking Social Media to the Next Level

R&A Marketing is revolutionizing social media for retailers by using Facebook as an effective selling tool capable of increasing fans organically and then converting them to loyal customers. R&A’s new social media service is a tremendous asset to retailers and a great addition to R&A Web Plus, a user-friendly Web platform that integrates traditional marketing into the Website.

“We realized that the whole social media arena was growing,” said Kevin Doran, Vice President and co-owner of R&A Marketing. “It’s important that we stay ahead of the game and offer the best services to our clients.”

R&A’s new social media services are designed to help retailers make more money. This is accomplished first and foremost by creating a Facebook page for retailers and then connecting the Facebook page directly with the retailer’s Website.

Linking the two sites doubles the chance of a customer visiting the retailer’s Website and it also helps with organic search engine optimization (SEO) efforts. R&A’s social media package also includes four promotional apps that offer incentives to customers for “liking” the retailer’s Facebook page. These innovative promotional apps are intended to quickly build a large fan base so the retailer can easily interact with and market their products and services to hundreds of fans.

“We noticed trends showing millions of people turn to Facebook on a daily basis for information,” Kevin said. “It makes perfect sense to use Facebook as a selling tool to boost online and in-store sales.”

In fact, data from comScore shows 1 out of every 8 minutes online is spent on Facebook and that the average user spends more than 11 hours a month on Facebook.

A Syncapse Case Study published in June of 2010 found the following conclusions about a Facebook fan:

  • On average spends over $70 more than a non-fan
  • 28% are more likely to continue using a brand
  • 41% are more likely to recommend a product

R&A Web Plus services include 24/7 support and an online specialist who is assigned to maintain each Website. Every online presence needs monitoring, and the online specialists perform this job. They ensure the retailers’ Websites are up to date and achieving top-notch results. The online specialist is also notified of all activity on their client’s Facebook page.

In addition to a host of other clients, R&A is a social media provider for retailers of Ashley Furniture Industries, one of the nation’s largest and best furniture manufacturers.