NAHFA Announces ROTY 2014 Winners

Roseville, CA, April 4, 2014 — The North American Home Furnishings Association (NAHFA) is proud to announce the winners for its 2014 Retailer of the Year award, which celebrates the outstanding achievements and progressive leadership of the nation’s home furnishings retailers.


Olinde's Furniture Tom Olinde, Olinde’s Furniture, Baton Rouge, LA is the NAHFA 2014 Retailer of the Year in the category of businesses with a sales volume of $10 million or above. Olinde’s has been a southern Louisiana mainstay since 1886. Today there are 12 furniture and bedding stores, including two large full-line Olinde’s stores, two bedding superstores, and eight Ashley Furniture HomeStores.

Harkness Furniture Dave Harkness, Harkness Furniture, Tacoma, WA is the NAHFA 2014 Retailer of the Year in the category of businesses with a sales volume under $10 million. Harkness Furniture was founded in 1920. Their 60,000 square feet of showrooms feature top-name home furnishings displayed on four floors, as well as a sleep center and Furnish 123 gallery next door.


The 2014 North American Home Furnishings Retailer of the Year awards will be presented on June 1, 2014 at the annual Home Furnishings Networking Conference in Phoenix, AZ.

“Congratulations to Tom and Dave,” said Sharron Bradley, NAHFA’s CEO. “All of the nominees are exceptional retailers with compelling stories; the judges really had their work cut out for them.”

NAHFA members in good standing were nominated by members of the home furnishings industry based on their exemplary service to the industry and to their communities and for providing an exceptional customer experience in their store. A selection committee, comprised of two members of NAHFA’s Board of Directors; two NAHFA members; two manufacturers; two service providers/suppliers; and two members of the industry media, reviewed the nominations.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA to Participate in Prop 65 Public Workshop

Roseville, CA, April 1, 2014 — The North American Home Furnishings Association (NAHFA) will participate in a public workshop in Sacramento on April 14 to present furniture retailer views on proposed reforms to California’s Proposition 65. The NAHFA has been working closely with the American Home Furnishings Alliance (AHFA) on Prop 65 and other issues that affect the home furnishings industry.

Governor Jerry Brown’s proposed reforms aim to reduce unnecessary litigation and result in more useful information for the public on what chemicals they are being exposed to and how they can protect themselves. CA voters approved Prop 65 in 1986, requiring the Governor to annually publish a list of chemicals known to the State to cause cancer or reproductive toxicity. CA businesses that sell product containing chemicals on the list must provide a clear warning to the public.

The proposed reforms seek to cap or limit attorney’s fees; require stronger demonstration by plaintiffs that they have information to support claims before litigation begins; require greater disclosure of plaintiff’s information; set limits on the amount of money in an enforcement case that can go into settlement funds in lieu of penalties; give the State the ability to adjust the level at which Prop 65 warnings are needed for chemicals that cause reproductive harm; and require more useful public information.

The reform provides an exemption for businesses with fewer than 25 employees. This revision would give retailers who’ve been notified of a minor violation a 24-hour window in which to correct the violation (missing sign for example) or 14 days if software or equipment must be repaired/replaced.

Last year more than 200 notices of Prop 65 violations were filed against furniture companies for failing to notify consumers in California that their upholstered products contained the common flame retardant chemical TDCPP. Many of the cases remain unsettled, but, according to AHFA’s most recent review of the California Attorney General’s website, which logs all settlements, the home furnishings industry has already paid out more than $3.6 million in court costs and attorney fees for these violations.

The Office of Environmental Health Hazard Assessment (OEHHA), which is the California agency that administers Prop 65, is sponsoring the workshop; OEHHA may make changes to the proposed reforms, but final adoption is not expected until early summer 2015.

If adopted, the reforms to Prop 65 would establish new minimum requirements for the warning labels. In addition to the word WARNING, the labels for all products other than food would be required to carry the Globally Harmonized System (GHS) pictogram for toxic hazards.

Further, the proposal calls for OEHHA to establish a list of up to 12 “commonly-known” chemicals that would have to be mentioned by name in the text of the warning. Among the 12 chemicals currently on this list are “chlorinated tris,” formaldehyde, and lead. The proposal states that this list “is not intended to be exhaustive and may be changed over time as the public becomes more familiar with the improved warning format.”

New warning labels also would have to carry a link to a new OEHHA website. The website, which is not yet under development, would be intended to provide the public with access to more information on chemicals, including possible routes of exposure and, if applicable, any actions that individuals can take to reduce or avoid exposure.

Manufacturers would bear the responsibility of providing OEHHA with the information posted on the new website, including: the name and contact information for the manufacturer of any product covered by the warning; the name of the chemical or chemicals for which the warning is provided; the type of occupational, environmental or product exposure the warning is intended to cover; the type of harm (cancer, birth defect or reproductive) caused by the named chemical; the anticipated route of exposure to the chemical; and information about preventative actions a person can take to minimize exposure.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

Industry Associations Oppose Leno’s FR Label Bill

SACRAMENTO, Calif.  –  A bill proposing to dictate point-of-purchase signage in California home furnishings stores will be opposed by both the American Home Furnishings Alliance (AHFA) and the North American Home Furnishings Association (NAHFA) at a Senate committee hearing here this week.

Senator Mark Leno proposed the measure (SB 1019) last week in an effort to provide California consumers with easily accessible information on whether upholstered furniture contains flame retardant chemicals.

Last year California adopted a new fire safety standard – Technical Bulletin 117-2013. The new standard requires upholstered furniture to pass a smolder test to ensure that it is resistant to ignition from a burning cigarette – the number one cause of household fires involving upholstered furniture.

The smolder test replaces an open flame test that California required for more than 35 years.  The state’s new standard does not prohibit flame retardant chemicals, but the smolder test can be passed without them.

Sen. Leno’s legislation proposes a lengthy addition to the law label that is currently required on all upholstered furniture offered for sale in California. After stating that the product meets California’s furniture fire safety standard, manufacturers would have to indicate whether the product “contains added flame retardant chemicals” or “contains NO added flame retardant chemicals.” This would be done by checking a box next to the appropriate statement.

Leno also proposes that the law label include the following statements:

“The Bureau of Electronic and Appliance Repair, Home Furnishings and Thermal Insulation found that flame retardant chemicals in furniture do not provide a meaningful fire safety benefit. According to the Centers for Disease Control and Prevention (CDC), such flame retardant chemicals can migrate into air and house dust where people can be exposed to them.”

In addition to lengthening the law label with this required “flame retardant chemical statement,” Leno proposes that manufacturers of upholstered furniture be required to provide point-of-sale signage with this same statement for each product shipped to California retailers.

Stores would be required to display the sign “next to the price or description of the covered product.”

Furthermore, Leno wants the sign to be “sized and placed so as to remain clear and conspicuous to consumers.”

Catalog retailers would have to place the message on each page containing a description of an upholstered product and Internet retailers would need to place the message “in close proximity to the price” on each web page that contains a description of an upholstered product.

“Although we support the intent of the legislation to disclose if a piece of upholstered furniture does or does not contain added flame retardant chemicals, SB 1019 goes well beyond this intent and is unworkable as written,” a joint statement from the associations asserts. Additional disclosures beyond the basic presence or absence of FR chemicals will only serve “to alarm and confuse consumers without any scientific merit.”

The joint statement, which was submitted on behalf of AHFA, NAHFA and the Polyurethane Foam Association, further asserts that the point-of-sale requirement puts the burden of compliance on retailers, who have little control over what individual products contain.

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The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

The American Home Furnishings Alliance, based in High Point, N.C., represents more than 200 leading furniture manufacturers and distributors, plus over 150 suppliers to the furniture industry worldwide. AHFA is the home furnishings industry’s sole representative on Capitol Hill and elsewhere throughout the United States on legislative and regulatory matters that impact the industry.

NAHFA Partners with NewComLink

Roseville, CA – March 31, 2014 – The North American Home Furnishings Association (NAHFA) announced today an exclusive partnership with NewComLink, the first multi-lender, multi-product, and multi-device financing platform that simplifies retail credit programs for retailers.

The partnership gives NAHFA members exclusive access to a bundled, secondary financing solution through the NewComLink platform. NewComLink simplifies consumer financing. A single integration of the NewComLink financing platform provides retailers the ability to offer multiple financing products from different lenders using a variety of devices at the point of sale.

“NewComLink offers a unique solution for in store secondary financing, giving furniture retailers the ability to capture more sales and improve customer satisfaction,” said Kaprice Crawford, NAHFA’s membership director. “We believe this solution addresses a gap in current retail credit offerings and are excited to bring it to our members at a discount rate.”

“Furniture retailers invest heavily in marketing to drive customers to their stores. Unfortunately, they lose that investment when they can’t provide financing to close the sale,” said Doug Caruso, national vice president of major market sales at NewComLink. “Using the NewComLink financing platform for secondary financing, NAHFA members can see a big boost in their bottom line.”

To learn more about the partnership please visit: http://bit.ly/OxG4mN

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

About NewComLink:
Based in Austin, Texas, NewComLink is transforming the way consumers access financing at the point of need, beginning with retail credit. The company’s innovative technology solution brings new efficiencies to financing all while driving incremental sales, profits and improving customer satisfaction. NewComLink was founded in 2008 and is privately held with venture capital funding from Austin Ventures and StarVest Partners. For more information, please visit the company’s website at www.newcomlink.com.

Valerie Watters celebrates 25 years in business

CAVE CREEK – Valerie’s Furniture & Accents, 6070 E. Cave Creek Road, Cave Creek, will celebrate twenty-five years in business on April 1 of this year.

Known for its “cowboy chic” style and true Southwest décor, owner, Valerie Watters, has built a nationwide following, with her store named “Best Furniture Store in the Valley” by Phoenix Magazine in 2004 and 2012.

Watters is an active board member for the North American Home Furnishings Association (NAHFA). The association represents more than a thousand stores across the country. Watters not only ships nationally, but has also shipped internationally to Mexico, Canada, France, and Switzerland.

Established in Scottsdale in 1989, Valerie’s Furniture and Accents moved north in 2002, and has been a Cave Creek mainstay these past 12 years. Since the very beginning, Watters focused on carrying made-in-USA brands, as well as featuring the work of local and regional artisans. With longtime patrons from near and far, Valerie’s continues to thrive in an industry known for its competitiveness.

For Watters, shopping is like prospecting for hidden treasure, it should be a fun experience, as she likes to say, “Get inspired and turn up the color volume.” This same mantra applies to her own life, where the Wild West was always a constant source of an inspiration.

Growing up in Michigan, Watters was one of eight children, in a family without means. As a little girl, Watters dreamed big, her fascination set on the desert culture in her favorite Westerns. Now, after twenty-five years in business, it is obvious Watters has come a long way.

Surviving and thriving, Watters has fulfilled her lifelong western dream. She not only owns her 6,000 square foot store, but also a ranch that is home to an array of colorful animals.

Watters continues to stand apart, and so does Valerie’s Furniture and Accents. With one-of-a-kind desert furnishings, Native American textiles, and rustic antiques, it embodies the Western spirit.

For more information on Valerie’s Furniture please visit valeriesfurniture.com, call 480-483-3327, or email sales@valeriesfurniture.net

This post originally appeared here on SonoranNews.com

NAHFA’s High Point RRC Packed with Business Service Providers

Roseville, CA, March 26, 2014 — The North American Home Furnishings Association (NAHFA) provides High Point buyers a one-stop marketplace filled with business service providers offering money-saving tools to improve their businesses. The Retailer Resource Center (RRC), located on the first floor of Plaza Suites, hosts more than 30 vendors that offer products and services ranging from advertising and marketing, financial, consulting, and design, to technology, training, and warehouse distribution.

Companies exhibiting in the Retailer Resource Center:

ACA – Advertising Concepts of America
AutoDesk, Inc.
Best Buy For Business
Clear Destination
Cory 1st Choice Home Delivery
Diakon Logistics
Fisher Printing, Inc.
Furniture Wizard
FurnitureCore by Impact Consulting
FurnitureDealer.net
GE Capital
iConnect
JRM Sales & Management
Knorr Marketing
LS Direct Marketing
Mail America
MicroD, Inc.
Moso Graphics
Myriad Software
NAHFA Warehouse Store
Nellymoser
Netsertive
NewComLink
Profitability Consulting Group
PROFITsystems, Inc.
Service Lamp Corporation
STORIS
The Smart Designer
Trekstone Financial
Tropic Survival Advertising & Marketing
United Steel Storage, Inc.
VividWorks
Web4Retail

Buyers are invited to start their day in the Buyers’ Lounge with a complimentary breakfast (Saturday-Wednesday, 8:00-9:30 a.m.) and refuel in the afternoons with specialty hot dogs and snacks (Saturday-Wednesday, 11:30 a.m.-1:00 p.m.). The Buyers’ Lounge is sponsored by Myriad Software.

The NAHFA will offer free trips to the 2014 Home Furnishings Networking Conference in Phoenix, AZ, June 1-3, (a $1,500 value). Buyers who join the Association during market receive free conference registration, $500 towards airfare, and a $500 room credit.

The NAHFA’s Membership Representatives will be on site April 5-10, 2014 in the RRC (located by the Buyers’ Lounge) to answer questions and provide information about becoming an NAHFA member or to help existing members get the most out of their membership.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

Emerald Home Furnishings Launches Interactive Showroom & Advertising

TACOMA, WA (March 10, 2014) - Emerald Home Furnishings®, a full-line supplier to home furnishings retailers since 1962, is pleased to announce an exciting debut of two new interactive experiences for both its High Point Market showroom and pre-market advertising. Readers of NAHFA’s RetailerNOW magazine will enjoy a full page ad which triggers an interactive smartphone experience. In addition, guests of Emerald’s showroom will be able to use the same smartphone app to interact with upholstery, case goods, outdoor, and bedding groups during their market visit.

“Here’s how to build a next-level user experience in a smartphone centered world” noted David Beckmann, Emerald’s President. “Why show an inert paper ad when your smartphone could bring it to life? Why host just another showroom when it could be an interactive experience for your customers?”

While most advertising deemed “interactive” is a QR code that triggers a separate static webpage, Emerald’s RetailerNOW interactive ad features a video tour overviewing their latest showroom that automatically plays on the user’s smartphone by simply holding their phone over the page. No QR code needed.

In Emerald’s interactive showroom, market guests who have downloaded the free NAHFA app will be presented with six unique experiences. Guests will find their smartphone notifying them when they are near one of the six transmitting beacons placed strategically on high profile furniture/bedding groups, giving guests the opportunity to learn more about the furniture collection they are near, and most importantly, provide feedback to Emerald about the product group.

“This is an opportunity to showcase our vibrant product development concepts, and a chance for our customers to work with a supplier who genuinely wants to listen” says Joe Carman, Director of Marketing.

“Technology is useless without purpose – how do we use it to generate value? We see value in bringing our products to life and hearing what our customers have to say.”

The NAHFA app required for these experiences is available for download in the App Store and Google Play. In addition to the interactive showroom and advertising experiences available in Spaces #105 and #201 at High Point’s Center Point Building at 401 S. Hamilton Street, Emerald is pleased to invite dealers to come see the breadth and range of the company’s latest and greatest products in upholstery, case goods, outdoor, and bedding.

ABOUT EMERALD HOME FURNISHINGS:

Emerald Home Furnishings®, in business since 1962, is a full-line supplier to home furnishings retailers throughout the United States and around the world. The company’s current product lineup includes fabric and leather upholstery, motion furniture, casual and formal dining room furniture, bedroom collections, occasional tables, entertainment, accent chairs, outdoor furniture, and sleep systems. Emerald is gaining national recognition as a major component of key retailers product mix. Emerald Home Furnishings corporate offices, Emerald Sleep Systems division, distribution center, and mattress manufacturing facilities occupy a 200,000 square foot building in Tacoma, WA. Emerald operates its own fleet of trucks covering the western states, a warehouse supporting a mixed container program in Vietnam, and factory warehouse facilities in Shanghai, China. The company has showrooms in Tacoma, WA, Las Vegas, NV, and High Point, NC, as well as sourcing offices in Haining City (Shanghai), China, Kuala Lumpur, Malaysia, and Saigon, Vietnam.

www.emeraldhome.com

Harkness Furniture pays customers $70,000 in Super Bowl promotion

TACOMA, Wash. — Harkness Furniture celebrated with its customers Monday, March 10 as it distributed more than $70,000 in reimbursement checks for purchases they made during the store’s Super Bowl promotion.

Harkness had promised to reimburse customers who bought furniture between Jan. 30 and game time on Feb. 2 if the Seattle Seahawks returned a kickoff for a touchdown. With Percy Harvin’s 87-yard kickoff return to begin the second half, the store made good on the pledge.

The retailer hosted a reimbursement party and in addition to the checks, gave out door prizes and commemorative gifts, including 8 by 10 color photos of Harvin’s touchdown run. Customers also were invited to sign a giant “thank you” card to be sent to Harvin, whose team beat the Denver Broncos 43-8 to win the game.

SOURCE: FurnitureToday. View original post.

NAHFA Sets High Point Next Gen NOW Events

Roseville, CA, March 17, 2014 — Based on the success of Next Gen NOW events at previous markets, the North American Home Furnishings Association (NAHFA) will host several NGN networking and educational opportunities at the April High Point Market.

Sunday, April 6, the Association invites young professionals to a Lunch with Leaders, with appointments available between 11:30 a.m. and 1:30 p.m. Marty Melcher, group vice president of sales, Serta, Keith Koenig, president, City Furniture, and Kevin Castellani, president, Furniture Today Media Group are among the leaders who will meet with NGN members to discuss best practices and the importance of mentoring, and share their insights on our industry and their respective roles in it. Interested market attendees can register at ngnow.org.

Later Sunday night, NGN members and those interested in learning more about the NGN community are invited to the Surya-hosted Market BASH, 6:00 p.m. at Showplace 4100 for cocktails, appetizers, and a live DJ. Unwind from a day at market in the exclusive NGN area with foosball, air hockey, and double shot basketball.

Monday, April 7, NAHFA offers endorsed market education for NGN members in the Retailer Resource Center (RRC), 1st floor of Plaza Suites. MicroD, Inc. will host Adapting to Maximize the Evolving eCommerce and Digital Landscape, from 10:00 – 11:00 a.m. Monday afternoon, Bob George from FurnitureCore/Impact Consulting, will present a seminar on Targeted Advertising from 4:00-5:00 p.m.

“Networking with peers and getting the opportunity to meet with leaders in our industry are so important for our community of young professionals, “ said Next Gen NOW member Alex Macias, Muebleria Del Sol Furniture. “While we obviously come to markets to see and buy new product, we’re also here to work on building relationships that will benefit the future of the industry.”

Next Gen NOW members can learn more at ngnow.org or by contacting Cindi Williams at (800) 422-3778 or cwilliams@nahfa.org.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

About Next Generation-NOW:
Next Generation-NOW is a community of young, passionate, vibrant home furnishings professionals that represents the future of the home furnishings industry. Working together, this community helps develop the next group of industry leaders through educational events, social networking, and peer guidance and gives a voice to the distinctive needs of future generations in the furniture industry. For more information, visit www.ngnow.org.

NAHFA Launches Regional Event Program

Roseville, CA, March 10, 2014 — The North American Home Furnishings Association (NAHFA) is launching its Regional Event Program to provide members and retailers across the country with local networking and educational opportunities. While the Association offers seminars and opportunities for interaction at its market Retailer Resource Centers and Home Furnishings Networking Conference throughout the year, these regional events will provide other convenient ways for members to build relationships.

“Bringing members together is important,” said Mary Frye, NAHFA’s executive vice president and regional events liaison. “Whenever you get a group of retailers together, whether it’s at market or a conference, magic happens. They talk to one another about what’s important to them; their successes and their struggles. I’m told they can leave an event with a money saving idea. There’s value in associating so we’re making it easier for them to do just that with regional events.”

Retailers can view and register for upcoming events on the Association’s website, www.nahfa.org, or subscribe to the calendar via their favorite calendar program (iCalendar, Outlook, etc.). Events are also listed in the Networking News column in each issue of RetailerNOW.

This month retailers are invited to the Dallas Regional Lunch & Learn, March 27, 11:30 a.m. – 1:30 p.m., at the Dallas Market Center, Seasons Gallery. A $20 donation to the Dallas Furniture Bank gives attendees access to Paul Thompson’s presentation, Increase Your Merchandising Results. Next month, Denver retailers are invited to Coors Field for the Colorado Rockies vs. Phillies game, April 18, at 6:40 p.m.

For registration and details on these and future events, click here or visit nahfa.org or call 800-422-3778.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.