NAHFA Partners with PROFITsystems to Bring Back the Retail Performance Report

The NAHFA and PROFITsystems’ consultants will re-launch the benchmarking tool for the home furnishings industry during the 2015 Home Furnishings Networking Conference.

COLORADO SPRINGS, CO – December 8, 2014- The North American Home Furnishings Association (NAHFA) announced today that the organization will be working with PROFITsystems’ consultants Wayne McMahon and David McMahon to re-launch the popular annual Retail Performance Report. The upcoming edition of the report will be compiled from 2014 data and released at the 2015 NAHFA Home Furnishings Networking Conference, May 17-19 in Orlando.

Last compiled seven years ago, the Retail Performance Report has been regarded as the “bible of benchmarking” for the home furnishings industry. Performance Data is compiled on an annual basis from retailers across North America. The result is a report that businesses can use to compare themselves against their peers in the industry.

“We are extremely excited to be working with PROFITsystems experts Wayne McMahon and David McMahon to bring back the Retail Performance Report. It will be great to once again provide this invaluable benchmarking tool to our members and to the industry,” said Kaprice Crawford, NAHFA Membership Director.

PROFITsystems’ Wayne McMahon, CPA, CMA and David McMahon, CMA, EA are long time industry consultants and performance group directors. They are certified accountants and provide financial and operational improvement advice to home furnishings retailers.

“We have found through our performance groups and consulting clients that those retailers who watch their key performance indicators and compare themselves against their peers are the most successful. They’re in touch with their business,” said David McMahon of PROFITsystems.

Leveraging the latest professional web survey technology, the NAHFA and PROFITsystems aim to compile data that can help determine industry averages and help home furnishings retailers understand how they measure up against their peers and competition. In addition, both organizations will offer retailers the opportunity to have their data confidentially compared against the industry norm and receive individual feedback and recommendations.

Education on the value of benchmarking and invitations to participate in the new 2015 NAHFA Retail Performance Report will be made available in January.

About the NAHFA
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several countries. Association offices in the East, West, and Central United States provide members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations.

About PROFITsystems
PROFITsystems is a complete solution for the modern home goods retailer. Key components of their solutions for retailers include enterprise software, consulting, performance groups, advanced education, group-buying freight programs, eCommerce and business intelligence. PROFITsystems features real-time inventory management, customer relations management, point-of-sale, and accounting systems. For additional information on PROFITsystems, please visit their website at: www.profitsystems.com.

Media Contact:
Guadalupe Pagalday
Phone: 719 433 7036
guadalupe.pagalday@accellos.com

NAHFA Adds Three Membership Programs

Programs Help Retailers Increase Sales and Customer Satisfaction

Roseville, CA – November 18, 2014 - The North American Home Furnishings Association (NAHFA) announced today its added three new programs to help its members grow their businesses. These programs include online marketing, a cloud-based phone system and secondary finance.

Furniche.com is a consumer website geared toward educating consumers throughout the home furnishings purchasing process; it offers members a way to expand their online presence. NAHFA members receive a 25-45% discount on the service, based on number of store locations. The program features location services, ad placements, content-driven marketing, SEO support, performance analytics and social media integration.

Members looking for a new phone system can take advantage of the program with Crexendo, a cloud platform that scales with the business. The program offers low monthly fees, free upgrades, free domestic long distance calls to the U.S. and Canada, plug-and-go capabilities and no hardware/software installation. NAHFA members receive a discount on this program and could save up to 50% on their upgraded phone system.

Access to secondary and alternative finance programs is important in today’s economy. NAHFA now has a program with LendPro by which members can obtain more approvals for consumers applying for in-store financing. Multi-tier lending options, maximized approvals and a streamlined application process are just a few tangible benefits to this program. “One of our missions is to help our members improve and grow their business,” said NAHFA’s CEO Sharron Bradley. “These new programs provide tools for them to operate more efficiently, reach more consumers and facilitate financing for customers. We’re happy to be working with these outstanding companies.”

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA Announces Call for 2015 Retailer of the Year Nominations

Roseville, CA, Wednesday, October 15, 2014— The North American Home Furnishings Association (NAHFA) is accepting nominations for its 2015 Retailer of the Year award. Nominations are due by December 19, 2014 and awards will be presented on May 17, 2015 at the annual Home Furnishings Conference in Orlando, FL.

“We wish we could award every single member of our Association—because let’s face it, being a retailer and staying in business is hard—but we’re looking to the industry to nominate truly exceptional members for recognition,” said Sharron Bradley, NAHFA’s CEO.

The Association is looking for NAHFA members who demonstrate exemplary service to the industry and to their communities and who provide an exceptional customer experience in their stores. Nominees will be considered in two categories—businesses with sales volume under $10 million and those with sales volume $10 million or above.

Any member of the home furnishings industry may nominate one or more NAHFA member for Retailer of the Year. Nominees will be contacted to ascertain eligibility and interest prior to the selection process. A representative from each section of the industry is included on the selection committee, to include NAHFA’s Board members; a sponsor manufacturer; an industry supplier; a former award recipient; a principal of the International Home Furnishings Representatives Association; and a member of the industry press.

About the North American Home Furnishings Association:

The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit nahfa.org.

NAHFA’s Next Gen NOW Market Events

Power lunch, endorsed education and semi-annual bash

Roseville, CA, October 10, 2014 — The North American Home Furnishings Association (NAHFA) is hosting a Lunch with Leaders event, Sunday, October 19, at the High Point Market for Next Gen NOW members and industry leaders and influencers.

Next Gen NOW members will have the opportunity to share a one-on-one working lunch with seasoned professionals in select showrooms during which they’ll learn best practices, expand upon their knowledge of the industry and/or a specific segment of the industry, and make connections that will help them in their pursuit of progressing the home furnishings trade. Industry leaders participating in the lunch include Lee Goodman, Jerome’s Furniture, Kim Shaver, Kim Darden Shaver Communications, and Kim Yost, Art Van Furniture.

“The Next Gen NOW Lunch and Learn session have been a huge success,” said Sharron Bradley, NAHFA’s CEO. “Our goal with this community is to help facilitate its members’ growth and involvement within the industry however we can, whether that be arranging lunches with well-respected leaders or providing an opportunity to network. ”

Next Gen NOW members can learn more at ngnow.org or by contacting Cindi Williams at (800) 422-3778 or cwilliams@nahfa.org.

Join Next Gen NOW members Sunday evening from 6:00—8:00 p.m. at the FurnitureDealer.net hangout at 311 S. Elm Street. There’s free parking, free WiFi, adult beverages and comfortable seating inside and out.

Members invite buyers to attend the following Next Gen NOW sponsored education during market as well.

NAHFA Retailer Resource Center, 1st Floor, Plaza Suites
Amazon Marketplace 101: Selling on Amazon
John Reisen, Sr. CMM – Lawn & Garden & Brent Avila, Sr. CMM – Home, Amazon
Sunday, October 19, 1:00 – 2:00 p.m.; Repeats Monday, October 20, 11:30 a.m. – 12:30 p.m.

Retail has evolved and eCommerce has grown in popularity among consumers with high growth expected to continue. Many shopping experiences begin online with significant influence on offline sales. New opportunities exist for small retailers to reach more customers through eCommerce avenues. Learn how Amazon reaches a broad audience of unique visitors and your potential customers. Find out the how Amazon can support your bottom line. This presentation will cover how retailers can take steps to begin selling on Amazon’s platform.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

About Next Generation-NOW:
Next Generation-NOW is a community of young, passionate, vibrant home furnishings professionals that represents the future of the home furnishings industry. Working together, this community helps develop the next group of industry leaders through educational events, social networking, and peer guidance and gives a voice to the distinctive needs of future generations in the furniture industry. For more information, visit www.nextgenerationnow.net.

NAHFA Announces October 2014 High Point Seminars

October 10, 2014, Roseville, CA — The North American Home Furnishings Association has announced its seminar schedule for Oct. 18-23 High Point Furniture Market.

Free to market attendees, all seminars are held in the Retailer Resource Center on the first floor of Plaza Suites at 222 S. Main Street.

The NAHFA hosts seminars during Las Vegas and High Point Markets in dedicated Retailer Resource Centers, which are designed to give retailers access to information, vendors, workshops, and speakers that can help improve and grow their businesses. Sessions topics include everything from sales and sales management to social media, operations, promotions and technology.

“Our Retailer Resource Center is a great place for retailers to brush up on an issue they’ve been struggling with, gather information on products and services, and take a quick break in the café,” said NAHFA’s CEO, Sharron Bradley. “One of the Association’s goals is to provide retailers the tools they need to improve their businesses and our seminars and RRC are designed around that idea.”

The seminars are sponsored by Furniture Wizard. Seminars at Fall Market are offered Saturday, Oct. 18 through Tuesday, Oct. 21. A complete listing of the dates and times of NAHFA’s seminars is available here.

NAHFA’s High Point RRC Filled with Business Service Providers – October 2014

Roseville, CA, October 6, 2014 — The North American Home Furnishings Association (NAHFA) provides High Point buyers a one-stop marketplace filled with service providers offering money-saving tools to improve their businesses. The Retailer Resource Center (RRC), located on the first floor of Plaza Suites, hosts 30 vendors who offer products and services ranging from advertising and marketing, financial, consulting, and design, to technology, training, and warehouse distribution. The RRC is open Saturday, October 18 through Wednesday, October 22.

Companies exhibiting in the Retailer Resource Center:
indicates NAHFA Preferred Vendor

ACA – Advertising Concepts of America
Best Buy For Business
Bristlecone Financing
Clear Destination
Cory 1st Choice Home Delivery
Crexendo
CrossCheck
Custom Design Software
Diakon Logistics
Dispatch Track
Fisher Printing
FurnitureDealer.Net
Furniture Wizard
FurnitureCore / Impact Consulting
JRM Sales & Management
Knorr Marketing
Mail America
MicroD, Inc.
Moso Graphics
Myriad Software
NAHFA Warehouse Store
Profitability Consulting Group
PROFITsystems, a HighJump Product
Risk Assurance Partners, LLC
RM Innovations
Service Lamp Corporation
Spectrum Marketing
STORIS
Synchrony Financial
Tidewater Finance Company
Tropic Survival Advertising & Marketing
United Steel Storage, Inc.
VividWorks

Buyers are invited to start their day with a complimentary continental breakfast (Saturday-Wednesday, 8:00-9:30 a.m.) and refuel in the afternoons with hot dogs and snacks (Saturday-Tuesday, 11:30 a.m.-1:00 p.m.). Stop by anytime to relax and refuel with gourmet lattes, mochas and cappuccinos.

NAHFA’s Membership Representatives will be on site October 18-22 in the RRC (located by the Retailer Lounge) to answer questions and provide information about becoming an NAHFA member or to help existing members get the most out of their membership.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA Hosts Seminar at Midwest Furniture Show

Roseville, CA, September 5, 2014 — The North American Home Furnishings Association will exhibit and sponsor a seminar at next week’s Midwest Furniture Show at the Schaumburg Convention Center, Schaumburg, Ill.

On Wednesday, 10-11:30 a.m., Ashley Furniture’s Geoff Weed will facilitate the seminar, “Eight Great Closings,” presented by Phillip Gutsell, president and owner of Gutsell & Associates. Gutsell consults with home furnishings retailers on marketing, advertising, motivational sales training and strategic planning. View more details here.

“We’re excited to participate and host Phil’s seminar at the Midwest Furniture Show,” said NAHFA’s executive vice president, Mary Frye. “Phil often draws a crowd to his seminars in our Retailer Resource Centers in High Point and Las Vegas and we’re sure attendees in Schaumburg will be just as pleased with his presentation.”

NAHFA attends, sponsors and hosts regional events such as this to gather local retailers for educational opportunities and networking. The NAHFA membership team will be visiting retailers in the Chicago area and be on site during the show, sharing Association resources and information.

NAHFA Congratulates Wogie Badcock for being Among Finalists for NRF Retail Award

Roseville, CA, August 7, 2014 — The North American Home Furnishings Association (NAHFA) congratulates Wogie Badcock, executive vice president of public affairs and chairman of the board for Badcock Furniture & More, Mulberry-FL for being among the Retail Champion finalists honored by the National Retail Federation (NRF) as part of its Retail Advocates Summit and fly in, July 30.

David French (left) and NRF congratulates (left to right) Ann Wingrove, Wogan Badcock III, Ruthena Fink, Art Potash and Teresa Miller (and of course our emcee (right) Dave Ratner)! Thank you for your dedication to retail advocacy.

David French (left) and NRF congratulates (left to right) Ann Wingrove, Wogan Badcock III, Ruthena Fink, Art Potash and Teresa Miller (and of course our emcee (right) Dave Ratner)
Source: National Retail Federation Flickr

“Wogie is not only a great advocate for the members of the NAHFA, but for retail as a whole,” said NAHFA CEO, Sharron Bradley. “He is a member of the NAHFA’s government relations action team and has worked for decades with previous associations to raise the voice of retailers in the states in which his company and dealers do business and in Washington, D.C. We applaud his nomination for Retail Champion. It is a well-deserved honor.”

The NRF celebrated the nominees for their grassroots advocacy and engagement on federal, state and local issues at the Retail Advocates Summit. Retailers met with congressional staff to discuss issues such as internet sales tax, patent litigation reform, data security and rules of overtime. They also heard from NRF speakers and enjoyed the Retail Champion gala. The NRF established the America’s Retail Champions program this year to honor retailers who make their mark on public policy debates and decisions. A total of 44 retailers ranging from mid-size store owners to online sellers were nominated for the national recognition based on their willingness to speak up on the retail industry’s priorities.

Badcock is known in the home furnishings industry for his personal advocacy efforts and he encourages staff across the 79 corporate stores and 228 dealer-owned stores in Florida, Alabama, Mississippi, Tennessee, North Carolina, South Carolina, George and Virginia to get involved as well. Badcock & More stores are either members or involved in the NAHFA and NRF as well as the retail associations and chambers in their states.

“We try to make it easy for our dealers to be involved in government affairs,” Badcock said. “That’s what my department deals with; we tell them when they need to take action and what they need to do. You want to be involved in the state issues as well as the federal issues. You find gray areas and try to make them black and white.”

About the North American Home Furnishings Association: 

The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA/SEHFA & Tupelo Market Host Lunch & Learn Seminars

Roseville, CA, August 5, 2014 — The North American Home Furnishings Association (NAHFA), the Tupelo Furniture Market and the Southeastern Home Furnishings Association (SEHFA) are sponsoring Lunch & Learn seminars during the Tupelo Furniture Market, August 14-16, 2014, featuring John McCloskey and John Egger of Profitability Consulting Group (PCG). PCG has worked with more than 900 retail furniture stores throughout the world to make their businesses more efficient and profitable. McCloskey and Egger bring decades of experience and insight geared specifically to the home furnishings industry to each of their seminars.

The NAHFA/SEHFA booth will be located in Building 6, Booth #6037. Market attendees will be able to visit with the principals from PCG in the booth before and after the scheduled seminars. The NAHFA hosts educational events all across the country, both at furniture markets and regional events, as a way to help retailers improve their business practices and network with peers.

“We’re excited to partner with SEHFA and the Tupelo Market to bring this Lunch & Learn event to attendees,” said NAHFA’s executive vice president, Mary Frye. “One of the Association’s goals is to provide retailers the tools they need to improve their businesses and our offering programs like this during markets is just one way we’re able to so. These Lunch & Learn sessions are not only a great way to grab a bite to eat and learn something at the same time, they’re also a good opportunity to get free consulting from PCG and network with peers.”

Below is the schedule for the Lunch & Learn series. Two, hour-long seminars are offered each day in the Magnolia Room, Building 2, followed by a free, 30-minute consultation with McCloskey and Egger.

Thursday August 14, 11:00 a.m. – 1:30 p.m.
Magnolia Room Building 2

Program 1 – Sales and Profitability – John Egger, CEO, Profitability Consulting Group
This one-hour session will focus on increasing overall sales and the profitability on existing sales. PCG will show how proper measurements will help you manage and improve your sales and give you several ideas you can implement right away to increase your bottom line.

Program 2 – Operations and Profitability – John McCloskey, President, Profitability Consulting Group
This one-hour session will focus on increasing your overall bottom line by reducing operational costs. PCG will show how making many small changes to your processes can lead to large cost savings.

Friday, August 15, 11:00 a.m. – 1:30 p.m.
Magnolia Room Building 2

Program 1 – Delivery as a Profit Center
This one-hour session will focus on running a profitable delivery department. Home delivery services make a profit and all they have to work with is their delivery fee; if they can do it, so can you. Come learn how.

Program 2 – How to Get, Sell and Keep Customers in a Tough Economy
This one-hour session will focus on the difficulties of bringing in new customers and retaining old ones during difficult economic times. PCG will show how to work with the value-driven customer who is constantly seeing offers for rooms full of furniture for low prices and turn them into your loyal customers.

Saturday, August 16, 11:00 a.m. – 1:30 p.m.
Magnolia Room Building 2

Program 1 – Sales and Profitability – John Egger, CEO Profitability Consulting Group
This one-hour session will focus on increasing overall sales and the profitability on existing sales. PCG will show how proper measurements will help you manage and improve your sales and give you several ideas you can implement right away to increase your bottom line.

Program 2 – Operations and Profitability – John McCloskey, President, Profitability Consulting Group
This one-hour session will focus on increasing your overall bottom line by reducing operational costs. PCG will show how making many small changes to your processes can lead to large cost savings. 

About the North American Home Furnishings Association:

The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA Rallies Members to Support MFA

Roseville, CA, July 28, 2014 — The North American Home Furnishings Association (NAHFA) sent a letter to Representative Robert Goodlatte, (R-VA), Chairman of the House Judiciary Committee, again this week reminding him why home furnishings retailers support the Marketplace Fairness Act (MFA).

This is the second such letter the Association has sent in its support of the online sales tax. This month the Association also rallied members to send their own letter to their representatives along with House Majority Leader Kevin McCarthy (R-CA), former Majority Leader Eric Cantor (R-VA), Majority Whip Steve Scalise (R-LA) and Speaker of the House John Boehner (R-OH). The NAHFA also encouraged members to reach out to their local media via a link on the Alliance for Main Street Fairness’ website.

“The internet sales tax issue has gained more momentum and attention this year and we encourage our members to keep reaching out to their legislators and share their views,” said NAHFA’s CEO, Sharron Bradley. “Our calls to action give them quick links to write letters to the appropriate members of Congress and to sign off on the letter sent directly from the NAHFA. We also strongly encourage members—and the industry—to meet with their legislators when they’re on recess next month. Our unified voice is strong, but personal phone calls, letters and meetings with constituents are even more powerful.”

The NAHFA works on a myriad of issues important to retailers and joins with other industry and national organizations in raising awareness on the laws and regulations that affect home furnishings retailers and business as a whole.

About the North American Home Furnishings Association:

The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.