Surya Honored During Atlanta International Gift & Home Furnishings Market

Surya_Icon_Honors_and_Visual_Display_Awards

Satya Tiwari, president of Surya, holds the ICON HONORS Award for Innovation in Technology and the AmericasMart Visual Display Award.

CALHOUN, Ga. — July 16, 2014Surya received two noteworthy awards during the recent Atlanta International Gift & Home Furnishings Market®, including an ICON HONORS Award for Technology Innovations in recognition of the home accessories brand’s comprehensive social media presence and strategy. Surya’s broad-reaching social media program includes regular postings of relevant content across multiple platforms, which can be shared by customers to generate brand awareness, showcase thought leadership and drive rug and accessory sales. The brand, which uses the “suryasocial” moniker on all of its social media sites, achieved several key milestones in 2013, including reaching 100K likes on Facebook, 5K followers on Pinterest and the launch of an Instagram page.

Surya was also recognized by AmericasMart® for outstanding visual presentation in a permanent showroom. Surya won a Best of Floor Award for its themed showroom, which artfully showcased a range of trends, including Modern Craft, Botanical, Heirloom and Metallic – unifying the vignettes, window displays and building lobby through use of an eye-catching bright pink color with orange and tan accents. This marks the third time that Surya has won the Best of Floor award.

“We are very honored to receive these esteemed awards,” said Satya Tiwari, president, Surya. “The Surya team works tirelessly to thoughtfully represent the depth and breadth of the Surya brand across all promotional mediums, whether that’s our social media platforms, showrooms and exhibit spaces or trade advertising. Our aim is not only to simplify the design and merchandising process for our designer and retailer customers but also to educate them on the power of social media and inspire them with fresh and innovative ideas that can be easily replicated.”

The ICON HONORS are sponsored by AmericasMart Atlanta, along with the Gift & Home Trade Association and Progressive Business Media. Honorees are selected by experts from the world of design, manufacturing and product development. AmericasMart Visual Display Award winners are determined by a distinguished panel of independent design and visual merchandising experts.

Connect with suryasocial on: Facebook, Pinterest, Houzz, Instagram , Twitter, YouTube, Google+

About Surya
With more than 35 years in the home fashion industry, Surya is the premier one-stop source for coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 30,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The company also provides a number of innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya currently exhibits in Atlanta, Dallas, Chicago, High Point, Las Vegas, New Delhi, New York, Toronto and Tupelo. To learn more, visit www.surya.com.

About ICON HONORS
With a stable of more than 50 honorees selected through rigorous judging from among thousands of submissions and nominations recorded over its first four years, ICON HONORS recognizes the highest levels of professional and personal accomplishment. Submissions and nominations are fielded across an array of categories. ICON HONORS are conferred annually in July in conjunction with The Atlanta International Gift & Home Furnishings Market. For more information, visit www.americasmarticonhonors.com.

About AmericasMart
AmericasMart Atlanta is the nation’s only global wholesale marketplace housing the world’s single-largest collection of home, gift, area rug and apparel merchandise. The largest of AmericasMart’s 14 annual Markets and shows, The Atlanta International Gift & Home Furnishings Market and The Atlanta International Area Rug Market in January and July are the ignition switch for global retailing with buyers from every U.S. state and more than 90 countries discovering product in more than 1,400 showrooms and more than 2,500 temporary exhibiting companies. Located in downtown Atlanta, the AmericasMart complex contains more than seven million square feet of space. For more information, visit www.AmericasMart.com.

Groovystuff Offers Led Zeppelin Prize Pack to Las Vegas Market Shoppers

July 16, 2014

DALLAS – Groovystuff is teaming up with Warner Music Group (WMG) to promote the launch of the re-mastered first three Led Zeppelin albums by giving away a Zeppelin Prize Pack to a participating Groovystuff buyer at the Summer Las Vegas World Market, July 27-31, 2014. The Las Vegas World Market is host to more than 1,500 world-class manufacturers showing the latest industry trends at one state-of-the-art campus. Groovystuff exhibits on the Ground Floor of Building B, Showroom Number B-0146.

Buyers at the Las Vegas Market will not only be the first to view the extensive new line up of product introductions by Groovystuff, they will also have an exclusive opportunity to win a musical prize pack from a band that was inducted into the Rock & Roll Hall of Fame. With over 300 million albums sold worldwide, Led Zeppelin resonates with fans young and old. Groovystuff is celebrating this rock-n-roll dynasty at the Las Vegas Market by giving away a musical prize package from WMG to include:

  • Led Zeppelin Re-mastered CD Collection (1 of each CD) [click to see Re-mastered CD cover art]
  • Led Zeppelin Lithographs of each Album Cover
  • Led Zeppelin Poster & Hanging Mobile
  • Led Zeppelin Button & Coaster Set
  • Led Zeppelin Turntable Mat
  • Led Zeppelin Tote Bag & T-Shirt

In 1968 Led Zeppelin came together as a group, and over the next decade, the band would become one of the most influential, innovative and successful groups in modern music. Chris Bruning, company founder and co-sponsor of the promotion added, “Groovystuff is a manufacturer that specializes in furniture, lighting and home décor designed to meet the demographic of buyers in the Led Zeppelin audience so this promotion is something that our buyers can relate to.”

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Founded in 1998 by Chris Bruning, Dallas-based Groovystuff designs, produces, and distributes unique, eco-friendly, reclaimed teakwood home furnishings at upper-medium and high-end price points.

Surya Employees Do Habitat for Humanity “Build Day” in Calhoun

CALHOUN, Ga. — July 10, 2014 — Twenty Surya employees and their family members recently participated in a Habitat for Humanity home build in the Calhoun, Georgia area. The Surya team rolled up their sleeves, volunteering their time and energy on a Saturday to help landscape the new home, which is scheduled to be completed by early fall. The project is part of an initiative by Habitat for Humanity of Gordon County, Georgia.

Surya employees gave generously of their time at the Habitat for Humanity homesite in Calhoun, Ga.Surya employees gave generously of their time at the Habitat for Humanity homesite in Calhoun, Ga.

“At Surya, we are unified in our commitment to serving the communities in which we live, work and serve each day,” said Satya Tiwari, president, Surya. “Participating in the Habitat for Humanity project not only provides us with the opportunity to support our neighbors in Calhoun but also builds our team spirit through a shared undertaking that will make a lasting difference.”

Tiwari, who grew up in a small village in Northeastern India understands the importance of helping local communities. Each year, Surya sponsors a number of initiatives in the villages where its weavers reside, including providing 7,300 schoolchildren in rural India with nutritious lunches via Akshaya Patra and donating high school scholarships for 200 Indian girls through East Meets West. The company also sponsors educational and vocational training for 160 students through Project Mala.

Surya looks forward to participating in a local Habitat for Humanity project again in the near future, with plans to volunteer on an ongoing basis.

To learn more about Surya’s commitment to social responsibility, visit www.surya.com/social-responsibility.

About Surya
With more than 35 years in the home fashion industry, Surya is the premier one-stop source for area rugs and coordinating home accessories for a broad range of lifestyles and budgets. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern and texture to offer more than 30,000 fashion-forward products, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding. The company also provides a number of innovative display, merchandising and training solutions to support retailers in successfully promoting and selling home accessories. Surya currently exhibits in Atlanta, Dallas, Chicago, High Point, Las Vegas, New Delhi, New York, Toronto and Tupelo. To learn more, visit www.surya.com.

About Habitat for Humanity of Gordon County
Habitat for Humanity of Gordon County is a nonprofit housing ministry that builds affordable, structurally sound homes for low income families in the community. Partner families are selected based on their need, ability to repay a no-interest mortgage, and willingness to partner with Habitat. They invest hundreds of hours of labor—sweat equity—into building their own homes and the homes of others. Because the houses are built with volunteer labor and some donated materials, mortgage payments are very affordable for partner families. Their mortgage payments provide the funds to build even more houses in the community. For more information, visit www.gordonhabitat.org.

Home Depot Executive to Headline WithIt Professional Conference

July 8, 2014

GREENSBORO, N.C. — After five years at the marketing helm for The Home Depot, one of the world’s largest retailers with more than 2,000 stores, the leadership trait Trish Mueller says she values most – in herself and others – is political acumen.

It’s really about understanding your audience, “which is probably more of an art than a science,” she explains.  “If you lack political acumen, you won’t be successful.”

Mueller will deliver the keynote address, “The Art & Science of Leadership,” for the 2014 WithIt Professional Conference August 11-13 at the Atlanta Marriott Buckhead Hotel and Conference Center.

As the senior vice president and chief marketing officer for The Home Depot, Mueller is responsible for the company’s strategic marketing vision, as well as brand development. Her journey to senior leadership at the home improvement retail giant has included senior marketing management roles at The Sports Authority and American Signature – the $1 billion furniture retailer based in Columbus, Ohio – as well as 15 years at Montgomery Ward.

In recent years, as she has worked to develop her team at The Home Depot, Mueller says she has come to appreciate the value and importance of political acumen.  She describes it as understanding the power structure within an organization and being able to maneuver through that structure to frame and sell your ideas.

“It’s not about manipulating people,” she cautions. “It’s about understanding their motivation and creating win/win situations.” The result is more adept communications that produce desired results.

The WithIt Professional Conference is open to all industry professionals. Registration is available online at www.withit.org. For a special group rate at the Atlanta Marriott Buckhead, which is centrally located in the heart of the Buckhead business, shopping and entertainment district, call 404-261-9250 and request the WithIt Conference rate of $159.

A complete conference agenda also is available on the WithIt website conference page. Highlights include:

  • The Art of Empowerment: Straight Talk on Confidence and Courage, presented by Becky Blalock, managing partner at Advisory Capital, and author of the 2013 book, “DARE: Straight Talk on Confidence, Courage and Career for Women in Charge.”
  •  The Art of Networking: Essential Relationship-Building Inside and Outside Your Company, presented by Helen Lollis, partner and president of Pathbuilders, Atlanta.
  • The Science of Advancement: What’s Choking the Pipeline of Women to the C-Suite, presented by Paula Scott Fogarty, who served as president of Grand Rapids, Mich.-based Kindel Furniture from 2000-2006, and is now researching and writing a book on the role of women in the furniture industry.
  • The Art of Living a Life of Purpose: How to Volunteer, Give Back and Make an Impact, presented by Lisa Robison and Kim Turner, founders of the Dallas-based non-profit Dwell With Dignity.
  • The Science of Harnessing Technology: Tools That Pump Up Productivity, presented by Krisstina Wise, founder and CEO of Good Life Companies.

The program also includes the Art of a Good Time, as WithIt members and guests gather for their annual silent auction, appreciation dinner and entertainment from Atlanta folk singer Amy Andrews on Tuesday evening, August 12.

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 WithIt is a non-profit organization founded to encourage mentoring, education, networking and leadership development for professional women in the home and furnishings industries. It is based in High Point, N.C.

FOR MORE INFORMATION:
Sara Lyke
336-880-2188
director@withit.org

AHFA Marketing Summit 2014

July 3, 2014

HIGH POINT, NC – Technology has changed the way Americans live, work and communicate, and home furnishings marketing executives must stay one step ahead of those changes to connect with today’s consumers.

“The ability to see around the bend and anticipate changes in the marketplace is the hallmark of successful marketing strategies,” says Jackie Hirschhaut, vice president of public relations for the American Home Furnishings Alliance.  “AHFA’s Annual Marketing Meeting will feature forward-thinking executives from both inside and outside our industry who will help marketers explore a wide variety of technological platforms for reaching consumers.”

“Marketing Reboot: Changing World…Changing Channels” is the theme for the 2014 event, slated August 6-8 at The Ritz-Carlton, Pentagon City.  Registration is available on the EVENTS page of the AHFA website at www.ahfa.us.

Adrian Madland, a 10-year veteran of Google who works with clients in the specialty retail sector, will headline the meeting with an exploration of digital solutions to driving business. Based in Ann Arbor, Mich., Madland helps Google business clients integrate online and offline strategies using Google’s full portfolio of products and services, including Google Search, YouTube, Mobile and Display.

Also on the program is Beth Brenner, chief revenue officer of the new Domino Media Group, home to Domino magazine and domino.com, a first-of-its-kind e-commerce site. The quarterly Domino magazine has a circulation of 200,000 and a $12 cover price. The new domino.com website uses both original and archived content to inspire consumers to buy what they love – without ever leaving the site.

Brenner, who was Domino’s original publisher from 2005-2009 and, more recently, was publisher of Meredith Corporation’s Traditional Home, will de-mystify Domino’s new business model and discuss the unique relationship between content and commerce in the new business environment.

Brothers and business partners Jeff and Jason Harris, both executive vice presidents at Furnitureland South, Jamestown, N.C., will shed light on yet another interactive retail venture, this one anchored in online video and a new broadband television network owned by the pair. They recently launched “Space Off,” which airs on their network and offers viewers a glimpse into the process of “real people making real decisions for decorating and designing their homes.” The shows feature online product integration, allowing viewers to click through to view or to purchase the products they see in the video.

Furnitureland South was founded by their father, Darrell, and is now the largest home furnishings store in the world.  Last summer, the brothers launched a state-of-the-art Design Center with a range of sophisticated high-tech tools for the company’s team of more than 135 design consultants. The 17,000-square-foot center incorporates interactive televisions that enable several people to view product images and information together at the same time. Positioned at eye level in collaborative work spaces, the TVs have internet access for viewing products, manufacturer websites and other online resources.

Attendees also will be the first in the industry to preview results of new consumer research exploring the generational differences between furniture shoppers.  It is the latest edition of The American Living Survey™ conducted by Design Research Reports Inc., an AHFA Supplier Division member. It is the fourth “wave” of research by the company, which profiles how Americans are living, how their tastes and style preferences are changing and what they are4 seeking in future purchases.

“We hear a lot about the Millennial generation and how big they are,” explains Rick Babick, president and founder of Design Research. “They are actually a larger age cohort than the Boomers. However, only half of them have reached the age of living on their own, and they are much poorer than the Boomers were at this same life stage due to the weak economy. Marketers need to understand these things.”

Additional presenters during the day-and-a-half meeting include:

  • Ann Looper Pryor, publisher of Landscape Architecture Magazine, the magazine of the American Society of Landscape Architects. In “Landscape Architects: Your Billion Dollar Sales Opportunity,” Pryor will describe how architects have become key players in specifying and purchasing furnishings for outdoor spaces.
  • Molly Foshay, director of creative services for Sappi Fine Paper North America, a paper mill producing 1.3 million tons of coated fine paper annually. Foshay will address the debate about the future of print, citing independent market research showing reading demographics, emotional triggers, browsing and shopping behavior and niche marketing.
  • Michael Beaulieu, director of business development for Wayfair. The nine-year veteran of the e-commerce site will talk about how Wayfair strategizes to drive traffic into brick-and-mortar stores.
  • Chris Andreson, Washington counsel for AHFA, who will provide a brief overview of key regulatory issues and their impact on the marketing of home furnishings.

Another highlight of the 2014 event will be a “retail safari” to the premier home furnishings store in metro Washington, family-owned and -operated Belfort Furniture in Sterling, Va. In addition to a visit to the 35,000-square-foot showroom, the group will join owner Michael Huber for a wine tasting and dinner at Stone Tower Winery on the grounds of the family’s 200-acre vineyard.

Registration is $700 for AHFA members and $1,500 for non-members and includes an opening reception and dinner on Aug. 6, as well as breakfast, lunch and the Stone Tower Winery tour and dinner on Aug. 7, and breakfast on Aug. 8.

Registration is available online on the Events page of www.ahfa.us.   A limited number of rooms are available at The Ritz-Carlton, Pentagon City, at a discounted group rate of $199 per night.  Those wishing to stay at The Ritz-Carlton are urged to make reservations early to ensure they receive the group rate.  The group’s discount code is AHGAHGA.

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The American Home Furnishings Alliance, based in High Point, N.C., represents more than 200 leading furniture manufacturers and distributors, plus over 150 suppliers to the furniture industry worldwide. AHFA is the industry’s representative on Capitol Hill and elsewhere throughout the United States on legislative and regulatory matters that impact the import and manufacture of residential furnishings.

Sklar Furnishings named 2014 Small Business Leaders of the Year by Boca Raton Chamber of Commerce

June 10, 2014 –

Rick and Pat Howard, co-founders and owners of Sklar Furnishings, have been named Small Business Leaders of the Year for 2014 by the Boca Raton Chamber of Commerce. Sklar Furnishings, which specializes in contemporary furniture, is known for its modern, high-end furniture and lighting. The retailer is a member of the North American Home Furnishings Association, for which Rick currently serves as President of the Board.

Sklar-Furnishings---Boca-Raton-Chamber Standing: Rick Howard, Troy McLellan
Sitting: Pat Howard

According to Boca Chamber CEO and President Troy McLellan, the Howards earned top billing, not only for the one-of-a-kind home and office showroom and design center they created in Boca Raton where they direct a “diversified team of credentialed home and office designers and space planners, collaborating with hundreds of custom vendors and suppliers from around the globe,” but also their “robust industry leadership roles, long-standing commitment to community and sustainable live/work philosophy, they set the standard extremely high for others who work, live, and play in Boca Raton and Palm Beach County.”

Also a member of the Sustainable Furnishings Council, Sklar and the select custom furniture lines it carries is dedicated to reducing the environmental impact of its operations and use of reclaimed natural materials. What’s more, Sklar has teamed with the National Forest Initiative, donating a tree to one of Florida’s four national forests for each purchase of a wood product.

Beyond business, the Howards and Sklar are active in the community, working with Habitat for Humanity, Florence Fuller Child Development Centers, Junior League of Boca Raton and Rotary International.

NAHFA member Selden’s to be featured on Animal Planet “Treehouse Masters”

June 5, 2014 —

Be sure to check out this weeks local episode of Treehouse Masters on Animal Planet. The episode "African Safari Hut" will air this Friday @ 7pm PST. Also keep an eye out for the featured furniture, because it's all from Seldens.

North American Home Furnishings Association member Selden’s Home Furnishings is going to be featured on TV!

The retailer posted on Facebook today: “Be sure to check out this weeks local episode of Treehouse Masters on Animal Planet. The episode “African Safari Hut” will air this Friday [June 6] @ 7pm PST. Also keep an eye out for the featured furniture, because it’s all from Selden’s Home Furnishings.”

Links —
Check out some of the furniture Treehouse Masters used
About the Show
Treehouse Masters on Facebook

STORIS Announces 2014 User Conference

June 5, 2014 –
MOUNT ARLINGTON, NJ – STORIS, a leading supplier of Retail Software Solutions and Services for Big Ticket retailers, has introduced their 2014 User’s Conference (UC14), ‘The Difference is You.’ The conference will be held at the Wyndham Hamilton Park Hotel in Florham Park, New Jersey, this fall from Wednesday, October 8th, through Friday, October 10th.

The UC14 promises to be a highly educational and enjoyable event featuring over 35 seminars for STORIS Users to choose from, covering a wide range of topics and varying levels of participation. The focus of the conference is on STORIS Users and the difference they make as STORIS reflects and celebrates its 25 year anniversary. Additionally, STORIS is hosting a ‘Welcome Cocktail Reception’ and other networking opportunities with STORIS experts and retail peers.

“This year’s User Conference provides the opportunity for STORIS Clients to share suggestions, gain insight into product development and ultimately take advantage of the educational seminars to maximize their utilization of STORIS’s products and services,” states Doug Culmone, Chief Operating Officer. Despite no shortage of fun-filled networking events, the focal point of the conference will revolve around education. Conference seminars cover functional and technical topics as well as collaboration and business training focused sessions. A ‘Consultant’s Corner’ is also available for clients to seek assistance and engage with our experienced training and client services specialists throughout the conference.

“We are optimistic this will be the best conference STORIS has hosted to date. This is an exciting event STORIS users will not want to miss,” said Patti Caruso, Marketing Specialist and a coordinator of this year’s conference.

The UC14 registration is currently available via the STORIS Client Portal. Space is limited; therefore clients anticipating to attend this year’s conference are encouraged to register as soon as possible.

For 25 years, STORIS continues to be the leading provider of Retail Software Solutions and Services to Big Ticket retailers of ALL sizes. STORIS’ Vision9 software solution provides retailers with a single business solution including point of sale, supply chain, customer care, accounting, business intelligence and more.

Industry Associations Continue Joint Efforts On Prop 65 Relief

June 3, 2014 —

 

Successful NAHFA/AHFA Meeting in Sacramento Yields Proposed Solutions to Product Labeling

SACRAMENTO, CA – Representatives from the North American Home Furnishings Association (NAHFA) and the American Home Furnishings Alliance (AHFA) met with officials from the California Office of Environment and Health Hazard Assessment (OEHHA) May 19 to discuss Proposition 65 product labeling challenges within the home furnishings industry.

“AHFA and NAHFA have been working with California officials, legal experts and our respective member companies on Prop 65 issues for more than a year,” notes AHFA CEO Andy Counts. “Our two associations have been in regular, sometimes weekly, conversations about best practices for our member constituencies.”

During the May 19 meeting, the parties discussed the possibility of a “general retail warning” that could appear in California stores to meet Prop 65 requirements. The law requires stores to warn consumers when a product contains a chemical “known to the State of California to cause cancer or birth defects or other reproductive harm.” There are more than 800 such chemicals on the Prop 65 list, and more are added every year. The consumer warning must be “clear and reasonable” and be available to consumers prior to exposure – in other words, prior to purchase.

A few industries have been successful with “general retail warnings.” For example, Starbucks posts a Prop 65 warning for acrylamide on the doors of retail establishments or at the sugar/creamer station, rather than on every coffee cup. But acrylamide is a chemical that occurs naturally in the process of roasting coffee beans – so it is present in all coffee. The furniture industry, on the other hand, uses chemicals that may be present in some products but not in others within a single retail environment.

“A general retail warning would help solve our industry’s challenge of notifying consumers about the presence of a particular chemical in some products,” notes Bill Perdue, AHFA’s vice president of regulatory affairs, who attended the Sacramento meeting on AHFA’s behalf. “But a warning on a furniture store door would not necessarily be product-specific.”

Therefore, to augment the general warning, the two associations discussed the possibility of language that might appear on a purchase receipt. Receipts for furniture purchases are generally retained by the customer for warranty purposes, unlike hangtags or other point of purchase materials, which are often discarded after delivery.

“Working with AHFA in these talks and meetings with OEHHA is important,” says NAHFA CEO Sharron Bradley. “I’m encouraged by our progress and hopeful that OEHHA will continue to be receptive.”

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The American Home Furnishings Alliance, based in High Point, N.C., represents more than 200 leading furniture manufacturers and distributors, plus over 150 suppliers to the furniture industry worldwide. AHFA is the industry’s representative on Capitol Hill and elsewhere throughout the United States on legislative and regulatory matters that impact the import and manufacture of residential furnishings.

The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

FOR MORE INFORMATION:
Jackie Hirschhaut, AHFA, 336/881-1016
Lisa Casinger, NAHFA, 800/422-3778,ext. 305

Blueport Commerce’s Furniture.com App Selected as a 2014 MITX What’s Next Awards Finalist

May 21, 2014 —

Blueport CommerceBOSTON — Blueport Commerce announced its Furniture.com augmented reality app has been selected as a finalist in the Most Innovative Mobile App – Product category for the MITX What’s Next Awards.

Furniture.comThe Furniture.com app takes the mystery out of online shopping for furniture. Using smartphone and tablet camera technology, augmented reality answers the hardest question for shoppers – what will this actually look like in my home?

After selecting an item available for purchase on Furniture.com, the shopper can see how the item will appear in a room of their choice by using a simple print-out marker and their mobile device. The app shows realistic 3D models the shopper can move and view from various angles, all with accurate scale, color and lighting. Shoppers can even snap pictures of how their new furniture will look in their space and share it via social media.

“In furniture, local stores and local delivery still matter,” says Blueport Commerce President and Chief Executive Officer, Carl Prindle. “So, in the absence of brick-and-mortar retail stores, we needed to innovate on Furniture.com to deliver an optimal mobile-shopping experience for our customers. Now, shoppers can better envision and plan for their new furniture before the item arrives.”

Blueport Commerce will be recognized with the other finalists in the same category at a gala awards ceremony. Winners will be announced at a ceremony at the Westin Waterfront Hotel on May 29th.

“The finalists that emerged from an unprecedented number of submissions received for this year’s MITX What’s Next Awards demonstrate the creativity and innovation of our region’s rich digital ecosystem,” says MITX Board Member and Communispace Chief Operating Officer Howard Kogan, who serves as Chairman of the MITX What’s Next Awards Advisory Committee.

Since 1996 the MITX Award celebrates the best creative and technological accomplishments emerging from New England.

About Blueport Commerce
Blueport Commerce is the omnichannel solution for the $78B furniture industry. We marry retailers’ bricks-and-mortar infrastructure and expertise with our decade of online furniture experience, innovative technology and unique marketing and sales solutions to create modern, efficient, easy shopping experiences. $6.3B in retailers choose Blueport. For some retailers, Blueport’s SaaS e-commerce platform powers their branded omnichannel websites, driving sales online and in their stores. For other retailers, we drive online sales through Furniture.com, our e-commerce website. For many retailers, we do both.
Our technology is transforming furniture retail, for the 4% of sofas that sell online and the 96% that don’t. Learn more at www.blueport.com.

About MITX
Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

The 2014 MITX Awards are sponsored by: HavasMediaMiller SystemsPwCTripAdvisorBinghamCassidy TurleySapientNitroAtom Group.

SOURCE: Blueport Commerce
Media inquiries contact:
Blueport Commerce
Caroline Platkiewicz, 617-275-7217
Marketing Content Strategist
cplat@blueport.com