Retail Home Furnishings Foundation, NAHFA to Award Sponsorships

The Retail Home Furnishings Foundation (RHFF), created by retailers wight he goal of benefitting the industry. announced that it will provide sponsorships for young people in the home furnishings industry to attend industry events.

The foundation was created more than 25 years ago and funded in large part by a group of concerned, caring individuals with a proven track record of giving back to the industry. The foundation has helped fund numerous programs with the Interior Design Society as well as training programs and research projects for the retail furniture industry at large. The foundation’s board of directors includes Pedro Capo, Howard Haimsohn, Doug Wolf, Jim Cerza, Jerry Baer, Dennis Novosel, Jeff Baker and Jim Fee.

The foundation’s board recently approved allocating $50,000 over the next three years to the North American Home Furnishings Association, which will use the money to provide sponsorships for young retailers to attend industry events including the NAHFA’s Home Furnishings Networking Conference and on-site mentoring programs, and Furniture Today’s Future Leadership Conference.

Foundation chairman Jerry Baer says all the these events will help young people in the industry learn and grow. They will have the opportunity to network and hear from mentors in the industry. “Everyone needs a little help along the way and this next wave of young professionals has a passion and a purpose,” he says. “We want that—we need that—as they’re going to be the ones who move us forward.”

Sharron Bradley, CEO of NAHFA, believes the sponsorships are a strong example of the home furnishings retail industry looking toward the future. “I’m very excited that (RHFF) is investing in the next generation of retailers,” says Bradley. “It’s a great project that will benefit not just individuals, but the industry as a whole.”

NAHFA’s Education Collaborative Team will develop the criteria, application process and disbursement protocol for the sponsorships during the next few months. Questions about the program may be directed to Sharron Bradley at SBradley@Nahfa.org

 

NAHFA Announces Retailer of the Year 2015 Winners

Roseville, CA, Tuesday, March 24, 2015— The North American Home Furnishings Association (NAHFA) is proud to announce the winners for its 2015 Retailer of the Year award, which celebrates the outstanding achievements and progressive leadership of the nation’s home furnishings retailers.

Shane SpillerShane Spiller (pictured right/above), Spiller Furniture, Tuscaloosa, AL is the NAHFA 2015 Retailer of the Year in the category of businesses with sales volume of $10 million or above. Spiller Furniture and Mattress is a 13-store chain of furniture stores located in West Alabama and East Mississippi. The family owned company began in 1948 by James E. Spiller Jr. and continued to grow under the leadership of his son Mike Spiller and now his grandson Shane Spiller. This retail furniture and mattress chain serves its customers with in-house financing options and a large selection of merchandise. The Spiller Furniture family truly believes in its core values of having dedicated employees that take initiative and have a good attitude while serving its customers needs.

Chris CooleyChris Cooley (pictured left/above), Michael Alan Distinctive Home, Lake Havasu, AZ is the NAHFA 2015 Retailer of the Year in the category of businesses with a sales volume under $10 million. Michael Alan was created by amazing parents Abner & Shirley Schultz in the early 80’s and quickly became a local furniture and design destination. Daughters Chris Cooley & Carrie Hemme working in the business purchased it in 1992 carrying on the family tradition. They say their strongest asset is their Michael Alan Family – a team of 24 members filled with vibrant energy creating amazing culture. Chris’s commitment is to offer the best quality products and service, with a fun and edgy twist!

The 2015 North American Home Furnishings Retailer of the Year awards will be presented on May 17, 2015 at the annual Home Furnishings Networking Conference in Orlando, FL.

“Congratulations to Shane, Chris and to their entire teams,” said Sharron Bradley, NAHFA’s CEO. “They are shining examples of outstanding retailers and both have contributed so much to their communities, the industry and our Association.”

NAHFA members in good standing were nominated by members of the home furnishings industry based on their exemplary service to the industry and to their communities and for providing an exceptional customer experience in their store. A selection committee comprised of two members of NAHFA’s Board of Directors; two NAHFA members; two manufacturers; two service providers/suppliers; and two members of the industry media, reviewed the nominations. “Let me first tell you, what a privilege it was to be included in this process. I learned valuable insights about each of these businesses represented. I am amazed how much our retail families contribute to their communities, industry, and businesses,” said Robert Bolton, Ashley Furniture HomeStores, Beaumont, TX. “Surely each of these nominees are fine models of what we all strive to achieve.”

To attend the Retailer of the Year celebration honoring Spiller Furniture and Michael Alan Distinctive Home or for more information on the Home Furnishings Networking Conference, visit www.theHFNC.com, call 800.422.3778 or email: cwilliams@nahfa.org.

Industry Icons Epperson and Koenig added to NAHFA Conference Agenda

KoenigEppersonHFNC

Roseville, CA, Monday, March 2, 2015— The North American Home Furnishings Association (NAHFA) is excited to announce that industry icons Jerry Epperson, partner, Mann, Armistead & Epperson and Keith Koenig, president, City Furniture have been added to the agenda for the Home Furnishings Networking Conference, May 17-19 in Orlando, Fla.

Jerry Epperson will share his exclusive report, The Golden Age of Furniture Retailing, with attendees on Monday, May 18 at the lunch hour. While Epperson’s insight and reports are shared widely throughout the industry, this particular report is exclusive to NAHFA’s HFNC. Epperson will discuss the issues keeping home furnishings retailers from enjoying a bigger piece of consumer spending and the messages the industry needs to convey to truly prosper. This session also includes a dynamic question and answer session, bound to spark engaging, all-industry debate.

Tuesday, May 19 during a Luncheon, top 100 retailer Keith Koenig, president of Tamarac, Fla.-based City Furniture will share his inspiring message on business success, personal commitment and community investment.

“We have an incredible lineup of speakers and breakout sessions for this year’s Home Furnishings Networking Conference,” said NAHFA CEO Sharron Bradley. “We’re joining forces with Disney Institute, bringing back a couple of in-demand speakers and now we’re thrilled to have Jerry and Keith join the agenda. This was already going to be an exceptional conference and with the addition of these two industry greats it will push us over the top.”

Registration for the 2015 HFNC, May 17-19 in Orlando, Fla. is open. NAHFA retail members still have time to take advantage of the $100 registration discount good through March 31, and the BOGO (Buy-One-Get-One) offer when registering multiple attendees. Visit theHFNC.com for information on all registration pricing or to participate as a trade show exhibitor. For sponsorship opportunities, contact Cindi Williams at cwilliams@nahfa.org or 800-422-3778 for details.

NAHFA, Tupelo Market to Host Lunch & Learn Seminars

February 5-7, 2015

Roseville, CA, — Home furnishings retailers heading to the Tupelo Furniture MArket will find more than just furniture waiting for them. The North American Home Furnishings Association and the Market are sponsoring Lunch & Learn seminars during the week, Feb. 5-7, featuring Philip Gutsell of GutSELL & Associates, David Love of Love Furniture Profits and the Association’s own executive vice president Mary Frye.

The NAHFA booth will be located in Building 6, Booth #6037. The seminars will be held in the Magnolia Room of Building 2 each day between 11:00 a.m. and 1:30 p.m. The NAHFA hosts educational events all across the country, both at furniture markets and regional events, as a way to help home furnishings retailers improve their business practices and network with peers.

“Our Lunch & Learn sessions have been successful all across the country,” said Frye. “One of our goals is to provide retailers the tools they need to improve their businesses. Offering programs like this during markets is just one way we’re able to so. These Lunch & Learn sessions are not only a great way to grab a bite to eat and learn something at the same time, they’re one more opportunity to network.”

Two, hour-long seminars are offered each day in the Magnolia Room, Building 2. Here’s the schedule for the Lunch & Learn series.

Thursday, February 5
Magnolia Room Building 2
Philip Gutsell, GutSELL & Associates
11:00 a.m. 10 Steps to Improve Your Business Now
Learn how to identify and fix your weaknesses. Each method will be analyzed and examined so you can develop a clear plan to recharge your business. You’ll be better able to monitor your business and bring more profit to the bottom line.

12:30 p.m. Close More Sales with 8 Great Closings
How often have your seen or heard the following from your customers: “This is the first place I’ve shopped,” “It’s more than I want to spend,” “I have to think about it,” or “I saw it elsewhere for less.” This seminar will give you the ammunition to preempt the excuses and solve your most consistent closing problems. Each of these eight techniques will be revealed with step-by-step procedures to cut down the number of “walks” you currently experience.

Friday, February 6
Magnolia Room Building 2
David Love, Love Furniture Profits

11:00 a.m. Secrets of Furniture & Mattress Advertising That Sells
You can create and profit from furniture and mattress ads that sell. Learn why most furniture and mattress ads today are weak, what appeals to today’s consumers, how to write powerful headlines and more.

12:30 p.m. How to Get Today’s Consumer to Read & Respond to Your Ads
Simple steps to make your ads attractive to today’s consumers. Learn about the three minimum requirements of any ad in any medium, why people buy, and why headlines and copy are important.

Saturday, February 7
Magnolia Room Building 2
Mary Frye, EVP, NAHFA

11:00 a.m. Are You Ready for Company?
You’ve invited “company” (customers and potential customers) to your store, but do you have it “company” ready? You’ll get a good start on a checklist to be sure that your business is ready to impress!

12:30 p.m. WANT vs. NEED
If your customers and potential customers never see the new furnishings they could have then they will continue to be satisfied with old stuff they already have. Learn new ways to expose your customers to NEW!

NAHFA’s new DataLink service standardizes product data

Will provide retailers content for online, in-store use

Clint Engel — Furniture Today, January 15, 2015See original article on furnituretoday.com

ROSEVILLE, Calif. — The North American Home Furnishings Assn. is launching a service that it said will allow home furnishings retailers to access supplier product data in an easy, standardized format they need to compete with e-commerce giants.

NAHFA DataLink, developed for the retailer association by RM Innovation, enables seamless streaming of manufacturers’ product data to retailers, providing rich, relevant digital content they can use on their websites, e-catalogs, point-of-sale systems, in-store digital signage and more, officials said.

Product suppliers in any home furnishing category can use the system to have their product catalogs digitally standardized for free, regardless of the size or format of existing files. NAHFA said the DataLink already is loaded with hundreds of thousands of home furnishings SKUs including area rugs, accessories and several furniture catalogs.

Retailers will be able to stream their suppliers’ product data for “a nominal monthly fee based upon the amount of product SKUs needed,” the association said. The program is available to all retailers, but NAHFA members will receive a discount.

“Furniture retailers have forever been frustrated trying to access manufacturers’ data — photos, pricing, measurements and style — in a standardized format,” NAHFA said in a release. “That meant online home furnishings shoppers frequently did their research and shopping with national e-commerce giants. With NAHFA DataLink, local retailers can now supply the same photos and information shoppers are looking for, to buy locally.”

NAHFA CEO Sharron Bradley called the service “a game-changer for home furnishings retailers,” adding, “This will help level the playing field between brick-and-mortar retailers and e-commerce giants.”

NAHFA DataLink will automatically update supplier catalog data, eliminating discontinued products and adding introductions as they become available. It’s easy to use and frees retailers “to continue building their brick-and-mortar stores,” Bradley said.

At the Las Vegas Market, the association’s leaders plan to meet with suppliers to explain the service and encourage their participation. NAHFA said the system is secure for product suppliers, keeping vendors and their representatives in control of their content and how much of it individual retailers have access to.

Retailers, meanwhile, also can control how much of the data they choose to stream and use.

Retailers interested in learning about NAHFA DataLink can speak to NAHFA representatives during market at the Retail Resource Center, World Market Center B-1050, or call (800) 422-3778.

“We’re always looking for innovative ways to support NAHFA members and the industry,” Bradley said. “That’s why we’re so excited about NAHFA DataLink.”

For more in-depth coverage of the new program, see Furniture/Today’s Las Vegas Market opening day issue.

NAHFA Announces ROTY 2015 Nominees

Roseville, CA, January 16, 2015 — The North American Home Furnishings Association (NAHFA) is proud to announce the nominees for its 2015 Retailer of the Year award, which celebrates the outstanding achievements and progressive leadership of the nation’s home furnishings retailers.

NAHFA members in good standing were nominated by members of the home furnishings industry based on their exemplary service to the industry and to their communities and for providing an exceptional customer experience in their store. Candidates will be considered in two categories—businesses with sales volume under $10 million and those with sales volume $10 million or above.

A selection committee, including NAHFA’s board members, a sponsor manufacturer, an industry supplier, a former award recipient, an active member of IHFRA’s executive committee and a member of the industry press will review the nominations. Winners will be announced during the April High Point Furniture Market.

The 2015 North American Home Furnishings Retailer of the Year awards will be presented on May 17, 2015 at the annual Home Furnishings Networking Conference in Orlando, FL.

2015 Nominees

Under $10 million sales volume
Brian Garrison, Garrison’s Home Furnishings, Central Point, OR
Jeff Selik, Hillside Furniture, Bloomfield Hills, MI
Michael Shuel, Meredith Furniture, Yakima, WA
Chris Cooley, Michael Alan Distinctive Home, Lake Havasu, AZ
Sue and Don Norris, Provencal, Austin, TX
Tom Slater, Ed Slater and Dennis McKim, Slater’s Home Furnishings, Modesto, CA
Adam Peterson, Seat N Sleep, Portage, MI
Elam Swann, Swann’s Furniture & Design, Tyler, TX
Heather Hanley, The Tin Roof, Spokane, WA

$10 million or above sales volume
The Tubman/Burns Family, Circle Furniture, Acton, MA
Keith Koenig, City Furniture, Tamarac, FL
Joshua Hudson, Hudson’s Furniture, Sanford, FL
Todd Lehman, Interiors Furniture and Design, Lancaster, PA
Lee Goodman and The Navarra Family, Jerome’s Furniture, San Diego, CA
Rick Haux, Mor Furniture, San Diego, CA
The Nader Brothers, Nader’s LaPopular, Gardena, CA
Marc Schewel, Schewels, Lynchburg, VA
Shane Spiller, Spiller Furniture, Tuscaloosa, AL
Andrew Tepperman, Tepperman’s, Windsor, Ontario CN

“Congratulations to all of our nominees,” said NAHFA CEO, Sharron Bradley. “Each stands out as an extraordinary example of retail excellence in our industry. We wish them all good luck in winning this prestigious award!”

About the North American Home Furnishings Association
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA DataLink to provide standardized product data from manufacturers to retailers

ROSEVILLE, CA – Jan. 15, 2015 — The North American Home Furnishings Association (NAHFA) today announced the debut of NAHFA DataLink, an innovative service that for the first time allows home furnishings retailers to access manufacturers’ product data in an easy, standardized format.

Furniture retailers have forever been frustrated trying to access manufacturers’ data—photos, pricing, measurements and style—in a standardized format. That meant online home furnishings shoppers frequently did their research and shopping with national e-commerce giants. With NAHFA DataLink, local retailers can now supply the same photos and information shoppers are looking for to buy locally.

“NAHFA DataLink is a game-changer for home furnishings retailers,” said Sharron Bradley, CEO of NAHFA. “This will help level the playing field between brick-and-mortar retailers and e-commerce giants.

NAHFA DataLink will allow a seamless streaming of manufacturers’ product data to retailers, allowing them to fill their websites, e-catalogs, POS systems and in-store digital signage, etc. with rich, relevant content. NAHFA DataLink, already loaded with hundreds of thousands of home furnishings SKUs from its growing list of manufacturers, will enable brick-and-mortar retailers to better compete with large online retailers such as Overstock, Amazon and One Kings Lane.

NAHFA DataLink will automatically update a manufacturer’s catalog data, eliminating discontinued products and adding new introductions as they become available. “Our retailers are already busy enough,” said Bradley. “NAHFA DataLink is easy to use, allowing retailers to continue building their brick-and-mortar stores.”

Retailers will be able to stream manufacturers’ product data for a nominal monthly fee based upon the amount of product SKUs needed. The program is available to all retailers with NAHFA members receiving exclusive pricing.

Retailers interested in learning more about NAHFA DataLink can speak to NAHFA representatives at NAHFA’s Retail Resource Center (B-1050) at Las Vegas Market or by calling 800-422-3778.

Bradley said, “We’re always looking for innovative ways to support NAHFA members and the industry. That’s why we’re so excited about NAHFA DataLink.”

NAHFA’s Vegas RRC features 40 business service providers this January

Roseville, CA, Thursday, January 8, 2015 — The North American Home Furnishings Association (NAHFA) provides Las Vegas buyers a one-stop marketplace filled with business service providers offering money-saving tools to improve their businesses.

The Retailer Resource Center (RRC), located in Building B, space 1050, hosts more than 40 vendors that offer products and services ranging from advertising and marketing, financial, consulting, design, to technology, training, and warehouse distribution. The RRC is open January 18-22, 2015.

Along with the many business service providers showing in the Retailer Resource Center, NAHFA is proud to feature ♦Endorsed Program Partners offering exclusive member discounts and/or services.

♦NAHFA Endorsed Program Partners:

ACA – Advertising Concepts of America
Association Insurance Services
Best Buy For Business
Bristlecone Financing
Clear Destination
Credit Source Finance
CrossCheck
Custom Design Software
Diakon Logistics
Dispatch Track
EasyPay Finance/a>
Furniche.com
Furniture Wizard
FurnitureCore by Impact Consulting
FurnServe
Genesis Finacial
Genesis Software Systems
Guardian Protection Products
JRM Sales & Management
Knorr Marketing
LendPro LLC
Mail America
MicroD, Inc.
Moso Graphics
Myriad Software
NAHFA Warehouse Store
Profitability Consulting Group
Quarz
Risk Assurance Partners, LLC
Service Lamp Corporation
Speedy Delivery, LLC
STORIS
Synchrony Financial
The Furniture Training Company
Tidewater Finance Company
Trekstone Financial
TruckSkin,LLC
United Steel Storage, Inc.

Download the winter 2015 RRC map & vendor directory

Buyers are invited to start their day in the Buyers’ Lounge with a complimentary breakfast (Sunday-Wednesday, 7:30-9:00 a.m.) and refuel in the afternoons with hors d’ oeuvres and beverages (Sunday – Wednesday, 4:00-6:00 p.m.).

The NAHFA’s membership representatives will be on site January 18-22 in the RRC Membership Corner (located adjacent to the Buyers’ Lounge) to answer questions and provide information about becoming an NAHFA member or to help existing members get the most out of their membership.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA CEO Nominated for WithIt WOW Award

The North American Home Furnishings Association (NAHFA) announced that CEO Sharron Bradley has been nominated for WithIt’s WOW Award in the Mentoring category along with Patrick Cory, Cory Home Delivery and Lorri Kelley, Palliser.

The Mentoring Award, which is given to an executive or organization that has fostered advocacy, development or promotion of women in their company, is one of several awards WithIt will bestow during its annual WOW awards dinner and ceremony, Sunday, January 18, 2015 opening night of the Las Vegas Winter Market.

NAHFA is a nonprofit association providing industry leadership, advocacy, education, resources, and networking opportunities to owners and managers of home furnishings companies and the industry at large. Sharron has served the Association for more than 13 years.

NAHFA CEO, Sharron Bradley

NAHFA CEO, Sharron Bradley

Prior to leading NAHFA Sharron was vice president of a commercial furniture dealership and held jobs in sales and marketing as well as design and operations. She has a BS degree in Business Administration and a MS in Human Resource Management and Organizational Development. She serves on several nonprofit boards and committees in the areas of animal welfare, education and community development. In these roles she has worked on issues regarding board and staff development and organizational effectiveness and growth initiatives.

“It is quite an honor to be nominated for the Mentoring Award along with Patrick and Lorri,” Bradley said. “As an association, mentoring is one of our top priorities, whether it’s personally supporting or guiding people or enabling our members to do so. Mentoring is a critical part of our industry.”

WithIt will honor Carolyn Kinder with its Legacy Award, and will announce the winners of the Mentoring, Education, Leadership and Future Leader awards as well. The annual celebration recognize business leaders nominated by their peers who have contributed to the success of the home furnishings industry and have demonstrated significant impact on their companies, the industry, or both. WithIt (Women’s Leadership Development Network) has presented the honors since 1999.

For more information about the awards celebration or to purchase tickets, visit withit.org.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA Partners with PROFITsystems to Bring Back the Retail Performance Report

The NAHFA and PROFITsystems’ consultants will re-launch the benchmarking tool for the home furnishings industry during the 2015 Home Furnishings Networking Conference.

COLORADO SPRINGS, CO – December 8, 2014- The North American Home Furnishings Association (NAHFA) announced today that the organization will be working with PROFITsystems’ consultants Wayne McMahon and David McMahon to re-launch the popular annual Retail Performance Report. The upcoming edition of the report will be compiled from 2014 data and released at the 2015 NAHFA Home Furnishings Networking Conference, May 17-19 in Orlando.

Last compiled seven years ago, the Retail Performance Report has been regarded as the “bible of benchmarking” for the home furnishings industry. Performance Data is compiled on an annual basis from retailers across North America. The result is a report that businesses can use to compare themselves against their peers in the industry.

“We are extremely excited to be working with PROFITsystems experts Wayne McMahon and David McMahon to bring back the Retail Performance Report. It will be great to once again provide this invaluable benchmarking tool to our members and to the industry,” said Kaprice Crawford, NAHFA Membership Director.

PROFITsystems’ Wayne McMahon, CPA, CMA and David McMahon, CMA, EA are long time industry consultants and performance group directors. They are certified accountants and provide financial and operational improvement advice to home furnishings retailers.

“We have found through our performance groups and consulting clients that those retailers who watch their key performance indicators and compare themselves against their peers are the most successful. They’re in touch with their business,” said David McMahon of PROFITsystems.

Leveraging the latest professional web survey technology, the NAHFA and PROFITsystems aim to compile data that can help determine industry averages and help home furnishings retailers understand how they measure up against their peers and competition. In addition, both organizations will offer retailers the opportunity to have their data confidentially compared against the industry norm and receive individual feedback and recommendations.

Education on the value of benchmarking and invitations to participate in the new 2015 NAHFA Retail Performance Report will be made available in January.

About the NAHFA
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several countries. Association offices in the East, West, and Central United States provide members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations.

About PROFITsystems
PROFITsystems is a complete solution for the modern home goods retailer. Key components of their solutions for retailers include enterprise software, consulting, performance groups, advanced education, group-buying freight programs, eCommerce and business intelligence. PROFITsystems features real-time inventory management, customer relations management, point-of-sale, and accounting systems. For additional information on PROFITsystems, please visit their website at: www.profitsystems.com.

Media Contact:
Guadalupe Pagalday
Phone: 719 433 7036
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