HFA Announces Leadership Immersion Program for Young Professionals

Roseville Ca. (October 5, 2015) – The Home Furnishings Association (HFA) announces the launch of a young professionals leadership program offering one-of-kind visits with best in class retailers and the industry’s leading executives. The Next Generation members of HFA have the opportunity to apply and qualify for the new Leadership Immersion Experience program offered October 27-30, 2015 at the headquarters of El Dorado Furniture, Miami Gardens, FL. Continue reading

Nominations are now open for the 2016 Retailer of the Year Award

Retailer of the Year obelisk blankRoseville, CA. (September 30, 2015) – The Home Furnishings Association (HFA) is accepting nominations for its 2016 Retailer of the Year award. Known as the “Oscars” of the home furnishings industry, the awards recognize members who demonstrate exemplary service to the industry, to their communities and provide an exceptional customer experience in their stores. Nominees will be considered in two categories—businesses with sales volume under $10 million and those with sales volume of $10 million and above. Continue reading

HFA Hires Director of Marketing and Communications

Dan McCannRoseville, CA, July 6, 2015—The Home Furnishings Association (HFA) has hired Dan McCann as its director of marketing and communications. In this role he will be responsible for all organizational marketing, communications and public relations efforts to enhance the Association’s position within the industry and facilitate internal and external communications. He will work in the Association’s Roseville, Calif. office and report to Sharron Bradley, CEO. Continue reading

HFA Announces Retailer of the Year 2015 Winners

Roseville, CA, Tuesday, March 24, 2015— The Home Furnishings Association (HFA) is proud to announce the winners for its 2015 Retailer of the Year award, which celebrates the outstanding achievements and progressive leadership of the nation’s home furnishings retailers. Continue reading

Industry Icons Epperson and Koenig added to HFA Conference Agenda


Roseville, CA, Monday, March 2, 2015— The Home Furnishings Association (HFA) is excited to announce that industry icons Jerry Epperson, partner, Mann, Armistead & Epperson and Keith Koenig, president, City Furniture have been added to the agenda for the Home Furnishings Networking Conference, May 17-19 in Orlando, Fla. Continue reading

HFA, Tupelo Market to Host Lunch & Learn Seminars

February 5-7, 2015

Roseville, CA, — Home furnishings retailers heading to the Tupelo Furniture Market will find more than just furniture waiting for them. The Home Furnishings Association and the Market are sponsoring Lunch & Learn seminars during the week, Feb. 5-7, featuring Philip Gutsell of GutSELL & Associates, David Love of Love Furniture Profits and the Association’s own executive vice president Mary Frye. Continue reading

HFA’s new DataLink service standardizes product data

Will provide retailers content for online, in-store use

Clint Engel — Furniture Today, January 15, 2015See original article on furnituretoday.com

ROSEVILLE, Calif. — The Home Furnishings Assn. is launching a service that it said will allow home furnishings retailers to access supplier product data in an easy, standardized format they need to compete with e-commerce giants. Continue reading