NAHFA’s new DataLink service standardizes product data

Will provide retailers content for online, in-store use

Clint Engel — Furniture Today, January 15, 2015See original article on furnituretoday.com

ROSEVILLE, Calif. — The North American Home Furnishings Assn. is launching a service that it said will allow home furnishings retailers to access supplier product data in an easy, standardized format they need to compete with e-commerce giants.

NAHFA DataLink, developed for the retailer association by RM Innovation, enables seamless streaming of manufacturers’ product data to retailers, providing rich, relevant digital content they can use on their websites, e-catalogs, point-of-sale systems, in-store digital signage and more, officials said.

Product suppliers in any home furnishing category can use the system to have their product catalogs digitally standardized for free, regardless of the size or format of existing files. NAHFA said the DataLink already is loaded with hundreds of thousands of home furnishings SKUs including area rugs, accessories and several furniture catalogs.

Retailers will be able to stream their suppliers’ product data for “a nominal monthly fee based upon the amount of product SKUs needed,” the association said. The program is available to all retailers, but NAHFA members will receive a discount.

“Furniture retailers have forever been frustrated trying to access manufacturers’ data — photos, pricing, measurements and style — in a standardized format,” NAHFA said in a release. “That meant online home furnishings shoppers frequently did their research and shopping with national e-commerce giants. With NAHFA DataLink, local retailers can now supply the same photos and information shoppers are looking for, to buy locally.”

NAHFA CEO Sharron Bradley called the service “a game-changer for home furnishings retailers,” adding, “This will help level the playing field between brick-and-mortar retailers and e-commerce giants.”

NAHFA DataLink will automatically update supplier catalog data, eliminating discontinued products and adding introductions as they become available. It’s easy to use and frees retailers “to continue building their brick-and-mortar stores,” Bradley said.

At the Las Vegas Market, the association’s leaders plan to meet with suppliers to explain the service and encourage their participation. NAHFA said the system is secure for product suppliers, keeping vendors and their representatives in control of their content and how much of it individual retailers have access to.

Retailers, meanwhile, also can control how much of the data they choose to stream and use.

Retailers interested in learning about NAHFA DataLink can speak to NAHFA representatives during market at the Retail Resource Center, World Market Center B-1050, or call (800) 422-3778.

“We’re always looking for innovative ways to support NAHFA members and the industry,” Bradley said. “That’s why we’re so excited about NAHFA DataLink.”

For more in-depth coverage of the new program, see Furniture/Today’s Las Vegas Market opening day issue.

NAHFA Announces ROTY 2015 Nominees

Roseville, CA, January 16, 2015 — The North American Home Furnishings Association (NAHFA) is proud to announce the nominees for its 2015 Retailer of the Year award, which celebrates the outstanding achievements and progressive leadership of the nation’s home furnishings retailers.

NAHFA members in good standing were nominated by members of the home furnishings industry based on their exemplary service to the industry and to their communities and for providing an exceptional customer experience in their store. Candidates will be considered in two categories—businesses with sales volume under $10 million and those with sales volume $10 million or above.

A selection committee, including NAHFA’s board members, a sponsor manufacturer, an industry supplier, a former award recipient, an active member of IHFRA’s executive committee and a member of the industry press will review the nominations. Winners will be announced during the April High Point Furniture Market.

The 2015 North American Home Furnishings Retailer of the Year awards will be presented on May 17, 2015 at the annual Home Furnishings Networking Conference in Orlando, FL.

2015 Nominees

Under $10 million sales volume
Brian Garrison, Garrison’s Home Furnishings, Central Point, OR
Jeff Selik, Hillside Furniture, Bloomfield Hills, MI
Michael Shuel, Meredith Furniture, Yakima, WA
Chris Cooley, Michael Alan Distinctive Home, Lake Havasu, AZ
Sue and Don Norris, Provencal, Austin, TX
Tom Slater, Ed Slater and Dennis McKim, Slater’s Home Furnishings, Modesto, CA
Adam Peterson, Seat N Sleep, Portage, MI
Elam Swann, Swann’s Furniture & Design, Tyler, TX
Heather Hanley, The Tin Roof, Spokane, WA

$10 million or above sales volume
The Tubman/Burns Family, Circle Furniture, Acton, MA
Keith Koenig, City Furniture, Tamarac, FL
Joshua Hudson, Hudson’s Furniture, Sanford, FL
Todd Lehman, Interiors Furniture and Design, Lancaster, PA
Lee Goodman and The Navarra Family, Jerome’s Furniture, San Diego, CA
Rick Haux, Mor Furniture, San Diego, CA
The Nader Brothers, Nader’s LaPopular, Gardena, CA
Marc Schewel, Schewels, Lynchburg, VA
Shane Spiller, Spiller Furniture, Tuscaloosa, AL
Andrew Tepperman, Tepperman’s, Windsor, Ontario CN

“Congratulations to all of our nominees,” said NAHFA CEO, Sharron Bradley. “Each stands out as an extraordinary example of retail excellence in our industry. We wish them all good luck in winning this prestigious award!”

About the North American Home Furnishings Association
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA DataLink to provide standardized product data from manufacturers to retailers

ROSEVILLE, CA – Jan. 15, 2015 — The North American Home Furnishings Association (NAHFA) today announced the debut of NAHFA DataLink, an innovative service that for the first time allows home furnishings retailers to access manufacturers’ product data in an easy, standardized format.

Furniture retailers have forever been frustrated trying to access manufacturers’ data—photos, pricing, measurements and style—in a standardized format. That meant online home furnishings shoppers frequently did their research and shopping with national e-commerce giants. With NAHFA DataLink, local retailers can now supply the same photos and information shoppers are looking for to buy locally.

“NAHFA DataLink is a game-changer for home furnishings retailers,” said Sharron Bradley, CEO of NAHFA. “This will help level the playing field between brick-and-mortar retailers and e-commerce giants.

NAHFA DataLink will allow a seamless streaming of manufacturers’ product data to retailers, allowing them to fill their websites, e-catalogs, POS systems and in-store digital signage, etc. with rich, relevant content. NAHFA DataLink, already loaded with hundreds of thousands of home furnishings SKUs from its growing list of manufacturers, will enable brick-and-mortar retailers to better compete with large online retailers such as Overstock, Amazon and One Kings Lane.

NAHFA DataLink will automatically update a manufacturer’s catalog data, eliminating discontinued products and adding new introductions as they become available. “Our retailers are already busy enough,” said Bradley. “NAHFA DataLink is easy to use, allowing retailers to continue building their brick-and-mortar stores.”

Retailers will be able to stream manufacturers’ product data for a nominal monthly fee based upon the amount of product SKUs needed. The program is available to all retailers with NAHFA members receiving exclusive pricing.

Retailers interested in learning more about NAHFA DataLink can speak to NAHFA representatives at NAHFA’s Retail Resource Center (B-1050) at Las Vegas Market or by calling 800-422-3778.

Bradley said, “We’re always looking for innovative ways to support NAHFA members and the industry. That’s why we’re so excited about NAHFA DataLink.”

NAHFA’s Vegas RRC features 40 business service providers this January

Roseville, CA, Thursday, January 8, 2015 — The North American Home Furnishings Association (NAHFA) provides Las Vegas buyers a one-stop marketplace filled with business service providers offering money-saving tools to improve their businesses.

The Retailer Resource Center (RRC), located in Building B, space 1050, hosts more than 40 vendors that offer products and services ranging from advertising and marketing, financial, consulting, design, to technology, training, and warehouse distribution. The RRC is open January 18-22, 2015.

Along with the many business service providers showing in the Retailer Resource Center, NAHFA is proud to feature ♦Endorsed Program Partners offering exclusive member discounts and/or services.

♦NAHFA Endorsed Program Partners:

ACA – Advertising Concepts of America
Association Insurance Services
Best Buy For Business
Bristlecone Financing
Clear Destination
Credit Source Finance
CrossCheck
Custom Design Software
Diakon Logistics
Dispatch Track
EasyPay Finance/a>
Furniche.com
Furniture Wizard
FurnitureCore by Impact Consulting
FurnServe
Genesis Finacial
Genesis Software Systems
Guardian Protection Products
JRM Sales & Management
Knorr Marketing
LendPro LLC
Mail America
MicroD, Inc.
Moso Graphics
Myriad Software
NAHFA Warehouse Store
Profitability Consulting Group
Quarz
Risk Assurance Partners, LLC
Service Lamp Corporation
Speedy Delivery, LLC
STORIS
Synchrony Financial
The Furniture Training Company
Tidewater Finance Company
Trekstone Financial
TruckSkin,LLC
United Steel Storage, Inc.

Download the winter 2015 RRC map & vendor directory

Buyers are invited to start their day in the Buyers’ Lounge with a complimentary breakfast (Sunday-Wednesday, 7:30-9:00 a.m.) and refuel in the afternoons with hors d’ oeuvres and beverages (Sunday – Wednesday, 4:00-6:00 p.m.).

The NAHFA’s membership representatives will be on site January 18-22 in the RRC Membership Corner (located adjacent to the Buyers’ Lounge) to answer questions and provide information about becoming an NAHFA member or to help existing members get the most out of their membership.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA CEO Nominated for WithIt WOW Award

The North American Home Furnishings Association (NAHFA) announced that CEO Sharron Bradley has been nominated for WithIt’s WOW Award in the Mentoring category along with Patrick Cory, Cory Home Delivery and Lorri Kelley, Palliser.

The Mentoring Award, which is given to an executive or organization that has fostered advocacy, development or promotion of women in their company, is one of several awards WithIt will bestow during its annual WOW awards dinner and ceremony, Sunday, January 18, 2015 opening night of the Las Vegas Winter Market.

NAHFA is a nonprofit association providing industry leadership, advocacy, education, resources, and networking opportunities to owners and managers of home furnishings companies and the industry at large. Sharron has served the Association for more than 13 years.

NAHFA CEO, Sharron Bradley

NAHFA CEO, Sharron Bradley

Prior to leading NAHFA Sharron was vice president of a commercial furniture dealership and held jobs in sales and marketing as well as design and operations. She has a BS degree in Business Administration and a MS in Human Resource Management and Organizational Development. She serves on several nonprofit boards and committees in the areas of animal welfare, education and community development. In these roles she has worked on issues regarding board and staff development and organizational effectiveness and growth initiatives.

“It is quite an honor to be nominated for the Mentoring Award along with Patrick and Lorri,” Bradley said. “As an association, mentoring is one of our top priorities, whether it’s personally supporting or guiding people or enabling our members to do so. Mentoring is a critical part of our industry.”

WithIt will honor Carolyn Kinder with its Legacy Award, and will announce the winners of the Mentoring, Education, Leadership and Future Leader awards as well. The annual celebration recognize business leaders nominated by their peers who have contributed to the success of the home furnishings industry and have demonstrated significant impact on their companies, the industry, or both. WithIt (Women’s Leadership Development Network) has presented the honors since 1999.

For more information about the awards celebration or to purchase tickets, visit withit.org.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA Partners with PROFITsystems to Bring Back the Retail Performance Report

The NAHFA and PROFITsystems’ consultants will re-launch the benchmarking tool for the home furnishings industry during the 2015 Home Furnishings Networking Conference.

COLORADO SPRINGS, CO – December 8, 2014- The North American Home Furnishings Association (NAHFA) announced today that the organization will be working with PROFITsystems’ consultants Wayne McMahon and David McMahon to re-launch the popular annual Retail Performance Report. The upcoming edition of the report will be compiled from 2014 data and released at the 2015 NAHFA Home Furnishings Networking Conference, May 17-19 in Orlando.

Last compiled seven years ago, the Retail Performance Report has been regarded as the “bible of benchmarking” for the home furnishings industry. Performance Data is compiled on an annual basis from retailers across North America. The result is a report that businesses can use to compare themselves against their peers in the industry.

“We are extremely excited to be working with PROFITsystems experts Wayne McMahon and David McMahon to bring back the Retail Performance Report. It will be great to once again provide this invaluable benchmarking tool to our members and to the industry,” said Kaprice Crawford, NAHFA Membership Director.

PROFITsystems’ Wayne McMahon, CPA, CMA and David McMahon, CMA, EA are long time industry consultants and performance group directors. They are certified accountants and provide financial and operational improvement advice to home furnishings retailers.

“We have found through our performance groups and consulting clients that those retailers who watch their key performance indicators and compare themselves against their peers are the most successful. They’re in touch with their business,” said David McMahon of PROFITsystems.

Leveraging the latest professional web survey technology, the NAHFA and PROFITsystems aim to compile data that can help determine industry averages and help home furnishings retailers understand how they measure up against their peers and competition. In addition, both organizations will offer retailers the opportunity to have their data confidentially compared against the industry norm and receive individual feedback and recommendations.

Education on the value of benchmarking and invitations to participate in the new 2015 NAHFA Retail Performance Report will be made available in January.

About the NAHFA
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several countries. Association offices in the East, West, and Central United States provide members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations.

About PROFITsystems
PROFITsystems is a complete solution for the modern home goods retailer. Key components of their solutions for retailers include enterprise software, consulting, performance groups, advanced education, group-buying freight programs, eCommerce and business intelligence. PROFITsystems features real-time inventory management, customer relations management, point-of-sale, and accounting systems. For additional information on PROFITsystems, please visit their website at: www.profitsystems.com.

Media Contact:
Guadalupe Pagalday
Phone: 719 433 7036
guadalupe.pagalday@accellos.com

NAHFA Adds Three Membership Programs

Programs Help Retailers Increase Sales and Customer Satisfaction

Roseville, CA – November 18, 2014 - The North American Home Furnishings Association (NAHFA) announced today its added three new programs to help its members grow their businesses. These programs include online marketing, a cloud-based phone system and secondary finance.

Furniche.com is a consumer website geared toward educating consumers throughout the home furnishings purchasing process; it offers members a way to expand their online presence. NAHFA members receive a 25-45% discount on the service, based on number of store locations. The program features location services, ad placements, content-driven marketing, SEO support, performance analytics and social media integration.

Members looking for a new phone system can take advantage of the program with Crexendo, a cloud platform that scales with the business. The program offers low monthly fees, free upgrades, free domestic long distance calls to the U.S. and Canada, plug-and-go capabilities and no hardware/software installation. NAHFA members receive a discount on this program and could save up to 50% on their upgraded phone system.

Access to secondary and alternative finance programs is important in today’s economy. NAHFA now has a program with LendPro by which members can obtain more approvals for consumers applying for in-store financing. Multi-tier lending options, maximized approvals and a streamlined application process are just a few tangible benefits to this program. “One of our missions is to help our members improve and grow their business,” said NAHFA’s CEO Sharron Bradley. “These new programs provide tools for them to operate more efficiently, reach more consumers and facilitate financing for customers. We’re happy to be working with these outstanding companies.”

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA Welcomes New Board Members

Roseville, CA, November 7, 2014— The North American Home Furnishings Association (NAHFA) held its annual membership meeting, Sunday, October 19, at NAHFA’s Retailer Resource Center (RRC) during the High Point Market.

NAHFA’s president, Rick Howard, Sklar Furniture, Boca Raton, FL welcomed incoming president, Mary Cramer, Cramer’s Home Furnishings, Ellensburg, WA. The 2015 slate of officers also includes: president-elect, Jeff Child, RC Willey, Salt Lake City, UT; vice president, Steve Kidder, Vermont Furniture Galleries, Williston, VT; secretary/treasurer, Jim Fee, Stoney Creek Furniture, Stoney Creek, ON, Canada; and chairman, Rick Howard.

David Masin, Masin’s Furniture, Bellevue, WA, Tom Olinde, Olinde’s Furniture, Baton Rouge, LA, and Dorian Sims, Stacy Furniture & Accessories, Grapevine, TX were voted in as new board members. David Harkness, Harkness Furniture, Tacoma, WA and Claudia LeClair, Fiesta Furnishings, Scottsdale, AZ joined the executive committee and Jesus Capo, El Dorado Furniture, Opa Locka, FL and Alex Macias, Del Sol Furniture, Phoenix, AZ were elected for a second term as board members.

“We’ve made great strides in the last 18 months with the merger and the initiatives we’ve undertaken,” said NAHFA’S CEO Sharron Bradley, “Under the board’s direction we’ve increased our educational programs and regional outreach efforts to members. We’ve hosted a successful networking conference, grown our government relations efforts, added new membership programs and strengthened our relationships throughout the industry. I know we can keep that momentum going with our incoming officers and board members and build on the successes we’ve achieved. “

Officers and board members officially begin their terms on Jan. 1, 2015.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit nahfa.org.

New England Region of the NAHFA Hosts 6th Annual Holiday Bash

Roseville, CA, November 3, 2014— Members of the North American Home Furnishings Association’s (NAHFA) New England region will host their Sixth Annual Holiday Bash, December 11, from 6-9:00 p.m. in Framingham, Mass.

The Association invites all members of the home furnishings industry to enjoy an evening of camaraderie and networking at Papa-Razzi, one of the area’s premiere Italian trattorias. There’s no cover charge and the food and drinks are complimentary.

“We’re looking forward to celebrating the holidays with Association members and local friends in the New England area,” said Mary Frye, NAHFA’s executive vice president. “Bringing members together to network and celebrate is always rewarding.”

The Holiday Bash is hosted by the New England Region of the NAHFA. RSVP by December 2 at events@nahfa.org or 800-422-3778. For event inquiries contact Richard Tubman (978) 263-4509, Kirk Simon (508) 528-0501 or Steve Kidder (802) 316-9003.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit www.nahfa.org.

NAHFA Announces Home Furnishings Networking Conference 2015

Save the date May 17-19, 2015 Orlando, FL2015 Home Furnishings Networking Conference

Roseville, CA, October 15, 1014 — The North American Home Furnishings Association (NAHFA) will host its third annual all-industry networking conference, May 17-19, 2015 at the Disney Coronado Springs Resort, Orlando, FL.

“The 2014 conference had a record retailer attendance of 120 stores,” said Sharron Bradley, NAHFA’s CEO. “The conference committee’s goal is to double that store attendance in Orlando.”

NAHFA is partnering with the Disney Institute for a segment of the conference. The Disney Institute is recognized worldwide for its professional development and external training. NAHFA 2015 conference attendees will enjoy access to portions of this award-winning training plus a full conference agenda. “Being able to tap into the Disney Institute is a key advantage of this year’s conference, stated Andrew Tepperman, Tepperman’s, Windsor, ON, Canada. “ I’ve tried over the years to participate in the Institute but found it too cost prohibitive on my own. Now I get the Institute and so much more, it’s an incredible value.”

“This will mark my 40th year going to conference,” said Dave Harkness, Harkness Furniture, Tacoma, WA. “NAHFA has stepped up the speakers and content and I find it even more compelling. The Orlando conference will be the best of all worlds as we’ll be exposed to one of the finest cultures in any industry—Disney. Finding out what they do and how they accomplish superb customer experiences is something I really want to learn and incorporate into my business.”

The HFNC will include educational sessions, key speakers, facilitated networking, and a product showcase. Room rates at the Coronado Springs are $164 per night/double occupancy with extended stay options available at the group rate. Visit theHFNC.com for more details and registration.

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit nahfa.org.