NAHFA Hires New Lobbying Firm; Strengthens Commitment to Government Relations

Roseville, CA, December 4, 2013 — The North American Home Furnishings Association (NAHFA) has recently hired Washington, D.C.-based Grayling, a leading government relations company, as its lobbying firm of record, replacing long-term lobbyist, John Satagaj, who’s retiring.

“John diligently served as the lobbyist for the home furnishings retail industry for decades and we wish him all the best in his much-deserved retirement,” said Sharron Bradley, NAHFA’s CEO. “As we began our search for a new lobbying firm, it became clear to us that Grayling was a perfect fit for the Association.”

Grayling’s lobbyists and staff are not only well-entrenched within the Beltway, they also have staff in key metros across the country, and they have years of experience lobbying in the home furnishings industry with the American Home Furnishings Alliance (AHFA).

Grayling’s lobbyists are already working on issues that affect the industry as a whole, such as the EPA formaldehyde and CPSC flammability regulations for furniture, and they are well-connected and prepared to work on issues that affect NAHFA members specifically, such as the Marketplace Fairness Act, tax reform, and Hours of Service regulations, among others.

“Working with Grayling solidifies our commitment to keeping our members informed about the issues that affect their businesses and armed with the knowledge and tools to respond when needed,” Bradley said. “It also builds upon the relationship we have with AHFA and its leadership and helps create an even more relevant and persuasive voice for the industry in Washington.”

About the North American Home Furnishings Association:
The North American Home Furnishings Association (NAHFA) was founded in 2013 with the merger of the three largest home furnishings retailer associations in the U.S. The NAHFA is the nation’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several foreign countries. Association offices in the East, West, and Central United States provide its members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the NAHFA visit

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