Becoming a sponsor of the Home Furnishings Association (HFA) is a smart and effective way to enhance your marketing efforts and connect directly to your targeted audience. You align yourself with a trusted organization with very loyal customers. Partnering with the nation’s largest home furnishings association puts your brand in front of some of the most successful furniture retailers in the industry.

As an HFA sponsor, your brand receives a year of consistent exposure at Association events such as receptions, educational seminars, golf tournaments, markets, and regional events. Your brand is displayed on corresponding marketing and promotional materials and your commitment to the success of HFA’s members is celebrated.

With the flexibility to customize a package focused on your brand objectives and strategies, participating in the HFA’s sponsorship program can be an important part of your annual marketing plan.

Consider the many ways to connect through sponsorship:


RRCWith a presence at High Point and Las Vegas Markets, the HFA’s Retailer Resource Center (RRC) offers a variety of opportunities to reach retailers outside of the busy product showrooms. Retailers spend hours utilizing the many services provided in the RRCs to work on their business. This relaxed environment is perfect for strategic brand placement.


Home Furnishings Networking ConferenceThe Home Furnishings Networking Conference (HFNC) offers a number of opportunities not only to network with a group of some of the most successful retailers in the industry—including top 100 retailers—but also to develop and cultivate one-on-one relationships that are invaluable in business… With endless opportunities to share stories, make deals and have fun, the ROI on this event alone can leave you eager to participate year after year.


Next Generation-NOWHelp build a network that reaches beyond today and into tomorrow. There is a tremendous opportunity to shape the future of this industry. Take the lead in partnering with Next Generation-NOW and make change happen. Next Generation-NOW (NGN) is a community of young and passionate home furnishings professionals that are the future of this industry.


Regional EventsWhenever you get a group of retailers together, magic happens. Talking shop, sharing successes and struggles – that’s the benefit of bringing retailers together. Connecting at the local level builds as much influence as national events. The Regional Events Program brings an entirely new opportunity to the HFA sponsorship program. Get involved with your Local Area Network (LAN), our low tech way of connecting!